Germany is a major producer of confectionery in Europe, and Storck, one of the world's top 10 confectionery manufacturers, is a century-old family business from Germany, with a sales network in more than 100 countries around the world. Storck launched the wafer biscuit brand Button Presses in 1983, which quickly conquered Germany, and was called "the world's best wafer" by the media, and was marketed in other European countries as well as countries such as Australia, Vietnam and Russia, occupying a place in the biscuit area of large, medium and small supermarkets.
 
Although Button Presses already has a wide consumer base in overseas markets, it has only started to market in China in the past two years. In the early years, domestic consumers mainly purchased through the purchasing channel in Australia, and through the propaganda of the overseas purchasing party, Button Presses wafer biscuits have been hot in the domestic market, and in 2017, knoppers accounted for about 11.7% of the total sales of wafer biscuits on domestic e-commerce platforms, ranking fifth.
 
In fact, it is not easy to form a leading brand in the wafer biscuit market, which is also a common feature of the food industry. Brands of the same echelon will not be particularly different in technology, and it is difficult to form a very significant advantage. Button Presses wafer biscuits are a leader in this field, not only because of the purchasing opportunities, but also because of their product design, which is known for the purity of the ingredients and the abundance of portions.
 
Button Presses has only one wafer product, the Milk Hazelnut Wafer Biscuit. Known as the "aristocratic of wafers", this biscuit has five layers and includes a layer of hazelnut cream sauce, a layer of cream, a layer of chocolate and two layers of wafers. The milky flavor and hazelnut flavor are the most prominent, of which the cream content reaches 30.4%, made of 11.5% skimmed milk powder and other cream powders, and the entrance is pure and milky, and the addition of 9.1% hazelnut grains also makes it rich in hazelnut flavor. The flavor performance of wafer biscuits is completely dependent on the quality of the ingredients, and the Button Presses layer sandwich does not skimp on the ingredients, so the taste is pure, compared to ordinary wafers made with many flavors.
 
It should be noted that wafer biscuits generally have a high sugar and oil content, and the same is true for Button Presses, whose ingredient list has the top two percentages of white sugar and palm oil, which is a sweet trap with extraordinary calories. Button Presses also defines this wafer as a "small breakfast", which goes beyond the snack attributes of ordinary biscuits and is more suitable as an afternoon tea snack and energy snack.
 
Button Presses wafer biscuits have a variety of packaging specifications, including independent small packets of packaging, much larger than the general wafer biscuits, basically eat one to have a sense of satiety, 250g ten packages of domestic price of 35 yuan, more expensive than buying in Germany and Australia, but compared with other imported wafer biscuits, this price is also moderate.
 
This biscuit is an "Internet celebrity" food, and there are many fakes on the market, so it is recommended to buy it from official channels. In addition, the storage temperature can have an effect on the chocolate coating and the taste of the biscuits, so it is recommended to refrigerate the Button Presses wafers.