Bayannur City in Inner Mongolia is known as the "hometown of sunflowers", and the three fat eggs were born here. Although it has not been established for a long time, with the advantages of product selection in the origin area and large-scale marketing methods, after the three fat eggs were listed, the sales volume from 2016 to 2018 reached new highs, and it soon became one of China's high-end melon seed brands.
 
Compared with other old melon seeds, Sanfat Egg keeps pace with the times, placing advertisements on popular short video software, using Internet marketing to attract consumers' attention, and also forming strategic cooperation with many brands such as Beijing Daoxiang Village, Xibei Noodle Village, Shanghai Laiyifen, etc., so as to achieve rapid expansion of the brand.
 
The reason why the three fat eggs can win a good reputation also stems from the outstanding quality of their melon seeds. Its melon seed planting base is located in the edible sunflower planting base of Bayannur City, Inner Mongolia, and the variety is SH363, which is about 40% larger than ordinary melon seed particles, with large grains and thin shells.
 
The multi-level temperature difference grading frying process developed by Sanfat Egg, that is, frying in a wok, cooling the cooling line, and dust removal from the vibrating screen is completed at one time, which not only ensures the taste of the melon seeds, but also maintains the cleanliness of the melon seeds and achieves the purpose of not dirty hands. Through the combination of manual sorting and mechanical screening, we dare to play the product labels of "zero bad seed rate" and "ten catties of melon seeds to choose two or two".
 
Different from Qiaqia, Sanfatan does not only focus on the field of sunflower seeds, but also has two kinds of sunflower seeds and pumpkin seeds. Among the melon seed brands, the packaging design of Three Fat Eggs is second to none, divided into bags, cans and gift boxes, which are exquisite and textured, sweeping away the cheapness of traditional melon seed brands.
 
Its main category is sunflower seeds, but the biggest difference with similar brands is that Sanfat Egg only makes original sunflower seeds, which are divided into original melon seed series, raw melon seed series and original melon seed alcohol series. The best-selling is the original melon seed series, which is full of melon seeds, crispy and delicious, and the price of 180g per bag is 18.8 yuan. Mellow melon seeds are half-cooked, the entrance is crispy with a little sweetness of melon seeds, and the price of 198g per box is 28.9 yuan. The raw melon seeds have not been fried, boiled and other processing processes, although the taste is slightly sweet, but the audience is not much, 218g is priced at 28 yuan per can.
 
The pumpkin seeds of the three fat eggs are also taken from the core planting area of Inner Mongolia, with full grains and no deflated shells. There are many different flavors to choose from, there are original flavors, salt baked and five spices, in addition to the original flavor, the saltiness of salt baked or five spices is more suitable, the price of 3 flavors is the same, the price of each bag of 360g is 35 yuan.