There is a saying in the roasted food industry, "the national roasted goods look at Anhui, and the roasted goods in Anhui look at Hefei", among the many roasted food brands in Anhui, they are the first to break out of the world in the melon seed market with sincerity. In the early days, Zhenxin could still compete with Qiaqia in the field of melon seeds, but with the increase of its business categories, Zhenxin's attention to melon seeds declined, and it gradually became a follower in this field.
 
Even if the reputation of sincerity has declined, compared with other emerging brands, its corporate strength should not be underestimated, and it has production bases and sub-packaging plants in many places across the country to ensure that product quality and scale are not limited. Moreover, the scope of Zhenxin distribution is relatively wide, covering more than 20 provinces, municipalities and autonomous regions across the country, focusing on large-scale supermarkets in the northern market.
 
The raw materials of the real melon seeds are taken from Wuyuan County, Bayannur City, Inner Mongolia, which is much larger than ordinary melon seeds and has a bright color. Zhenzhen is mainly sunflower seeds, supplemented by a small amount of pumpkin seeds and watermelon seed products. In order to meet the personalized and diversified needs of consumers, in addition to the traditional yellow skin bag, its sunflower seeds have also launched a mid-range multi-flavor color bag series and a high-end series of Xiaoyao.
 
Zhenxin's multi-flavor color bag series is very similar to Qiaqia's blue bag series, especially in the packaging design style of the product and the selection of melon seeds. The fullness of the shell of this series of melon seeds is comparable to that of Qiaqia Blue Bag, but the seed kernels are generally small, and the rate of bad seeds is higher than that of Qiaqia. In addition to the signature original flavor and five spices, there are also many novel flavors, such as red dates, spicy, walnuts, etc., and the price of 500g per bag is 12.9 yuan.
 
If you pay more attention to the appearance of the outer packaging of melon seeds, you can try the sincere Xiaoyao series, which has a length of about 2.5cm per melon seed, and the particle size and fullness of the seeds are better than the multi-flavor color bag series. There are original, five-spice, multi-flavor and other flavors to choose from, and the price of 168g per can is 34.95 yuan.
 
With the successive launch of the high-end series of Zhenxin, its quality control of traditional yellow bags is slightly lax, and consumers have higher feedback on the empty shell rate and bad seed rate of this series of melon seeds. In addition, there are not many flavors of real pumpkin seeds and watermelon seeds, watermelon seeds are mainly plums, pumpkin seeds are mainly spiced and original, the particles of the two melon seeds are small, and the market feedback is not prominent, so no specific recommendations are made, and the price of each bag of 168g is about 9.9 yuan.