Huiji did not originate in Anhui, the "capital of fried food", but in the early years, it was based on the characteristics of Huipai fried food technology, which successfully cut into the market and quickly won a place, and the brand name was derived from this. Huiji's business in South China and other regions is not too good, but it is more popular in Southwest China and surrounding areas, and enjoys the reputation of the No. 1 fried food brand in Southwest China.
 
Obviously, the success of Huiji lies in its imitation and innovation of Huipai fried goods, as well as the strong support of market channels. After the innovation, Huiji melon seeds are mainly cooked under micro-pressure and other processes, and the eye-catching "boiled" word mark is printed on the outer packaging, which not only produces differentiated effects, but also enables consumers to vividly understand the production process of melon seeds.
 
In terms of market operation, Hui Kee benefited from the experience of its chairman Lu Jingang in setting up an agency company before, and quickly established a thorough marketing network. In addition to the local market in Sichuan, Huiji has a layout in Beijing, Guangdong and other provinces and cities, and its products are also exported to Europe, America, South Korea and other countries.
 
As a well-known roasted nut brand in Sichuan Province, Huiji, like Qiaqia, also has production bases in Xinjiang, Inner Mongolia and Sichuan, with several bases covering an area of hundreds of thousands of acres, which is not as large as Qiaqia. The products of Huiji melon seeds are simple, mainly based on the diamond sunflower series and the food series, and there are two kinds of packaging: bagged and canned.
 
The brand positioning of the Emblem's King Kong Aoi series is similar to that of the Three Fat Eggs, and it is also aimed at the lack of the original melon seed market brand, which is launched into the market. This series is only one original melon seed, using 363 varieties of Inner Mongolia commonly selected by various brand manufacturers, with a grain length of about 2.1-2.3cm, which is larger and fuller than the ordinary series of melon seeds, and the price of 99g per bag is 7.9 yuan.
 
Its foodie series has a wide range of melon seed products, including common original flavors and spices, as well as some novel flavors, such as rose, spicy and coconut water and sea salt. Several products are mainly different in packaging design, specifications and taste, and the raw materials of melon seeds are all sourced from Inner Mongolia, so there is no difference in fullness, freshness and size. Although the novel flavor of melon seeds is more flavorful, it is inevitable to add food additives such as cyclamate and acesulfame potassium to enhance the flavor, and it is more recommended to buy the original flavor, 350g is priced at 13.3 yuan.
 
Like the three fat eggs, Hui Ji also launched raw melon seed products, the product has not been processed in any way, that is, the melon seeds after normal drying, the fragrance of the melon seeds is retained to the greatest extent, if you feel that the price of the three fat eggs is higher and want to try it, you can buy the model, 225g price 9.95 yuan.