Qiaqia, known as the "big brother" of China's melon seed market, has always been at the forefront of innovation in the melon seed industry, and has taken the lead in using boiled melon seeds in its products, so that it is not easy to get dirty hands when eating.
 
The reason why Qiaqia can sit firmly in the top spot of the industry is not unrelated to the distribution channels. Qiaqia seized the mom-and-pop shops in the urban market, and achieved monopoly in some chain supermarkets, and cooperated with Haidilao, Miniso, and other enterprises. It also uses the method of unpacking and receiving gifts to attract dealers to replenish stocks, that is, putting unequal amounts of cash in each box of goods, resulting in a rapid increase in sales.
 
On the other hand, Qiaqia also strictly controls the raw materials and production, has millions of hectares of sunflower orchards in Xinjiang, Gansu, Inner Mongolia and Northeast China, most of the raw materials of melon seeds are self-produced, and the introduction of a large number of foreign brand production equipment such as Buhler, after a series of machine screening such as color sorter and winnowing machine, the size of melon seeds is uniform, and the rate of empty shells and bad seeds is low.
 
Qiaqia melon seeds are rich in types, focusing on sunflower seed products, with three product lines: high, medium and low. The high-end product line includes the Kwai Zhen series and the Huang Kwai series, the mid-to-high-end product line is the blue bag series, and classic products such as the melon seed series and the original melon seed series are also on sale. These products differ mainly in taste, material selection and production base.
 
In the high-end product line of Qiaqia, the Kwai Zhen series is produced in Chifeng, Inner Mongolia, and the melon seed variety is Xinghuo, which has a large melon seed size and full seeds, so it has become the first choice of major manufacturers, and the melon seed particle size of the Kwai Zhen series ranks first in the brand. The melon seeds of the Kwai Zhen series are crispy, basically no empty shells and bad seeds, but there are not many flavors, only original flavor and five spices, and the 98g bag is 15.8 yuan.
 
In contrast, the royal sunflower series is richer, in addition to the traditional taste, there are pecan flavor and brown sugar flavor, although the melon seed origin is also Inner Mongolia Chifeng, but the variety is not as good as Kwai Zhen, the melon seed particles belong to the slender type, the size is slightly inferior, not enough crispy, 4 flavors 110g each bag is priced at 15.8 yuan.
 
At present, the main series of Qiaqia is the mid-to-high-end blue bag series, which has the most melon seed flavors and the most curious, including 6 kinds of pecan flavor, coffee flavor, honey and butter flavor. Its melon seed variety is 363 sunflower seeds from Inner Mongolia, which are uniform and full, and the taste is crispy and delicious. The highest sales volume is pecan flavor, which is different from some similar brands on the market that use additives and flavors, Qiaqia is to cook crushed pecans and melon seeds together, and there are occasional residual pecan crumbs in the finished product, and the taste is closer, 6 flavors of 108g are priced at about 8 yuan per bag.
 
The earliest melon seed series and original melon seed series are mainly original, milky and five-spiced, with large packaging specifications and cost-effective routes. These two series of melon seeds come from Inner Mongolia and other places, melon seeds are medium in size, compared with other series, the bad seed rate is slightly higher, but the price of 616g is only 10 yuan. In recent years, Qiaqia has continued to launch new products, and the sales and reputation of these two series are not as good as before.