The entry threshold of the jelly market is not high, and at present, jelly brands basically have a large number of items and homogenization of products. However, the traditional jelly brand still holds the lifeblood of the jelly market, occupying 60%-80% of the market share, among which the three major domestic jelly companies led by Xizhilang, Crayon Xiaoxin and Qinqin Jelly occupy a large market share. However, in recent years, the jelly consumer market has been weak, and the crayon Xiaoxin, which used to have the second largest share of the national jelly market, is not as good as before.
 
The thickeners commonly used in jelly production are carrageenan, konjac powder, etc., which help to form a gel and give the jelly a lubricating taste. In 2014, CCTV's "3.15" party exposed the use of toxic gelatin raw materials by some upstream suppliers of crayon Xiaoxin, Jacques and other enterprises, resulting in a collective decline in the jelly and gummy industry.
 
Crayon Xiaoxin does not have a more prominent star product, mostly ordinary fruity jelly, the fruity flavor is not strong, the sweetness is slightly higher, but there are many flavors, and the price is real, about 20 yuan can buy a whole box. In addition to ordinary pulp jelly, there are lactic acid bacteria pudding, suckable jelly, etc., and the product line is relatively complete. If you choose jelly for your child, it is more recommended to have a suckable jelly with a mouthpiece, Angry Birds' cartoon packaging is also very pleasing, and it is also the most popular product line for children, and the mixed flavor combination can also meet the needs of children who like to try fresh flavors.