In the 80s of the last century, jelly products entered the Chinese market, and jelly production workshops began to bloom everywhere, but at that time, the jelly industry was not recognized by consumers, and it was insignificant compared to traditional food industries such as beverages and dairy products. And what really made jelly a well-known mass consumer product in China was Xizhilang.
 
Founded in 1993, Guangdong Xizhilang Group is now the first brand in the field of jelly food in China, and is currently the world's largest snack food enterprise such as jelly, pudding and seaweed. In addition to "Xizhilang", the group also owns many well-known brands such as "Crystal Love", "CiCi", "Good Time", "Yoremi", and jelly products are its star products.
 
Xizhilang made jelly with konjac flour in the mountainous areas of Daba Mountain in southwest China and carrageenan extracted from red algae in the South China Sea as the main raw materials, and opened up its popularity in the late 90s with the help of a sharp advertising campaign. Since 1998, Xizhilang has gradually monopolized the market, and at its peak, Xizhilang once occupied 70% of the jelly market share. As a strong jelly production enterprise, Xizhilang Group has complete hardware supporting facilities, and its self-developed jelly automatic filling machine has reached the most advanced level in China, and is also equipped with automatic jelly ingredients, automatic cooking and automatic pasteurization system, which shows its strength.
 
Xizhilang jelly products are mainly provided by Xizhilang, Crystal Love and CiCi brands. As the most common items in TV commercials, the main selling point of Xizhilang's pulp jelly and assorted jelly is that the flesh is colorful, the particles are real, the entrance is comfortable and smooth, and the mouth is chewed carefully, and the mouth has the ultimate satisfaction. In addition, there are some lactic acid jelly, the taste is close to the AD calcium milk that I often drank in childhood, and the entrance is cool and lubricated.
 
Xizhilang initially entered the market with children as the main consumer object, and the children's market gradually became saturated, realizing this, Xizhilang began to adjust the strategy, in 1998 Valentine's Day homeopathic launch of young couples as the core consumer group of crystal love heart-shaped jelly, early launch was warmly sought after by couples, and even replaced chocolate to become the choice of young couples, successfully opened the youth consumer market, quickly became the second jelly brand of Xizhilang, to this day, but almost unattractive.
 
CiCi's suckable jelly is an attempt to add childlike fun to the traditional jelly, using a portable bag and equipped with a three-dimensional nozzle, compared with some larger cup jelly, children are not prone to the danger of getting stuck in the throat, the juice is fragrant and natural, smooth and pleasant, and the colorful taste is also deeply loved by children.
 
Xizhilang jelly is very popular in the offline channels of major supermarkets in China and the online channels of major e-commerce platforms. Most of them are sold in combination bags, with large cups for office snacks and small cups or heart-shaped jellies of Crystal Love that are often used as wedding sweets, and the price varies depending on the packaging size, but overall it is very cost-effective.