Jelly originated as a Western-style pudding dessert in Europe, and in the West it is mostly in the form of desserts. In the 60s of the last century, Japan took the lead in industrial production, and jelly moved from the table to the shelf and became a fashionable snack food. Jelly was introduced to China as an imported food in the 80s, and before large-scale production in China, Japan has always been the largest producer and consumer market of jelly, and there are countless jelly brands.
 
Among the many jelly brands in Japan, THAT, a high-end dessert brand from Hokkaido, the "snack paradise", deserves to be the top spot, and its Yubari melon jelly is a well-known Hokkaido specialty.
 
Due to the excellent natural climate, the Hokkaido region is rich in fruits and vegetables, has a well-developed animal husbandry industry, and the quality of milk and cheese is fresh, and the sweets produced are often regarded as the best products. THAT's melon jelly has been selected as a Japanese airline in-flight dessert for 10 consecutive years and has won the top gold medal at Monde Selection for five consecutive years. Although Hokkaido is famous for its many products, in the 2008 Hokkaido Sweet Review Selection, THAT's melon jelly even surpassed famous products such as Shiroi Koibito, the Three Brothers of French Fries, and Rokukatei to win the first place, which is enough to prove its extraordinary strength.
 
The Yubari King, a honeydew melon from the Yubari region of Hokkaido, is a representative of Hokkaido's high-quality fruits, and is often used as a gift in Japan. Yubari melons are also graded according to their quality, and the average market price of high-grade melons is as high as thousands of yuan per kilogram, and it is even known as "the most expensive fruit in the world". Unlike ordinary honeydew melons, Yubari melon has soft and waxy flesh, sweet and juicy, and the resulting THAT melon jelly is usually sold as a high-end gift, and its jelly texture is not as elastic as ordinary jelly, but has a soft taste, abundant juice, and the taste is relatively close to the original fruit, the sweetness is refreshing and natural, and the taste is better after refrigeration.
 
THAT melon jelly is basically sold in gift boxes, and the packaging is exquisite and high-grade. The price is high, generally 12 small cups of gift boxes are close to 200 yuan, while other larger specifications or more exquisite packaging gift boxes need more than 300 yuan, and small bag packaging is much more affordable, 16g of 12 small bags are packed at about 70 yuan, it is worth trying. THAT melon jelly is not officially sold in China, and it needs to be purchased through overseas shopping or purchasing.