Recommended items: Classic Original Flavor 349g, Classic Chocolate Flavor 349g, Lemon Cheese Flavor 285g, Strawberry Yogurt Flavor 285g, Gold Edition Chocolate Flavor 194g
With annual sales of more than $2 billion, Oreo is the world's best-selling biscuit brand, with products selling well in more than 100 countries and regions. Oreo is part of Mondelēz International, and China is one of its main markets, ranking second in the world in terms of sales, after the United States.
Oreo was launched in 1912, the black chocolate biscuit is its winning weapon, Oreo mixed two kinds of cocoa powder to make chocolate flavor, added sugar, salt, rapeseed oil and other ingredients to mix, at a low temperature to add flour and fermented products to coagulate into a dough, the final biscuit single slice with a faint chocolate flavor, slightly bitter in the mouth, hard and crispy taste, with sweet and delicate cream sandwich, the taste and texture are richer. This black biscuit with white filling is an Oreo classic, and it is absolutely recognizable. The official price of the 349g large bag of Oreo classic series is 15.8 yuan, compared with other European and Japanese biscuit brands, it can be called a parity level, the new version is an independent small packaging design, the biscuits are relatively small, easy to carry, and there is no need to worry about storage.
In addition to the classic series, the light, crisp and gold series are the two main product lines of Oreo in recent years. Oreo launched in 2015 to target female consumers who prefer light flavors, and is now more popular in the Chinese market than the original Oreo. The biscuit slices in this series are about half thinner than the original, the texture is similar to thin potato chips, and the content of the sandwich is relatively small, so it will not taste too sweet. Among them, lemon cheese is sweet and sour, although the cheese flavor is weak, but the combination is harmonious, it is worth tasting, 285g large box contains 6 small packets of individual packaging, the official price is 28.5 yuan.
The Gold series is Oreo's most adventurous attempt, replacing the chocolate chip cookie with a yellow wheat cookie, which loses Oreo's character and is widely criticized. However, as a sandwich biscuit, it is qualified, the taste is relatively light, with a faint wheat flavor, and those who pursue a simple taste can try it.
Oreo is keen on the innovation of sandwich flavors, the sandwich flavors of the above three product lines are more mainstream, in fact, there are no less than 50 kinds of flavors of Oreo, the variety of products is unrivaled in the industry, if you like to taste a variety of novel flavors of sandwich biscuits, Oreo is definitely the first choice.
However, Oreo's road to taste innovation is not all smooth sailing, judging by the standard of food, some of Oreo's flavors are novel but the seasoning is relatively average, and it does not have an advantage in the snack market, such as fruit flavors and birthday cake flavors that can be purchased in the Chinese market. Oreo actually knows very well that too strange flavors can not become the core competitiveness of the market, so many new products are phased, in the form of limited editions, more as a means not to be eliminated by the market, but also Oreo always maintain the activity and competitiveness of the strategy, it can be said that maintaining freshness is one of its advantages over other brands.