Häagen-Dazs is one of the world's most popular ice cream brands, with more than 900 specialty stores and nearly 60 million litres of ice cream sold annually. In fact, as early as more than 20 years ago, Häagen-Dazs launched moon cake ice cream in areas with Chinese people, and different from Yuanzu and other brands of ice cream moon cakes, Häagen-Dazs moon cake ice cream is more like moon cake-shaped ice cream, the outer skin is generally chocolate crispy, with ice cream, chocolate, yogurt, fruit and other Western dessert elements as the mainstay. The milk used in the ice cream is sourced from farms in France, Japan and the United States at 47°N, and the other ingredients are also fresh and locally sourced. What's even more unique is that Häagen-Dazs has different flavors and gift boxes every year, and the packaging design keeps up with the trend and is full of personalization, which is quite popular among young people.
 
Launched in 2018, the 12 Häagen-Dazs Mooncake Ice Creams are inspired by renowned artists from around the world, with 50 different styles of artwork talking to each other on the mooncake ice cream packaging, each with its own unique taste innovation, while maintaining Häagen-Dazs's unique taste innovation. For example, Caiyun Chasing the Moon and Yogre Premium Edition use Taiwanese mochi skin, which is soft and glutinous and sweet, and the Jinzun series is filled with fruit ice cream wrapped in mellow chocolate, and the packaging is noble and generous. However, moon cake ice cream is the highest price among all moon cakes, a box of Jinzun series is as high as 898 yuan, and the cheapest Linglong heart also costs 268 yuan.
 
Häagen-Dazs operates in the U.S. and Canada under Nestlé, and its products are manufactured in California by its subsidiary Dreyer's. Outside of North America, the ownership belongs to General Mills in the United States, and most of the products are from France, and the price is high, and the positioning gap between the two is large. The mooncake ice cream products are all produced in the French factory.