If Lianxianglou is the representative of southern pastries, then Beijing Daoxiangcun is the leader of Beijing's specialties. Beijing Daoxiang Village was established in 1983 to solve the employment problem, and in fact has no direct inheritance relationship with the "Beijing Daoxiang Village" during the Republic of China. However, after decades of development, Beijing Daoxiangcun has become a leading enterprise in the industry, and is the drafting unit of the national standards of "Moon Cakes", "Lantern Festival" and "General Principles of Pastries", supplying moon cakes, quick-frozen dumplings, wontons and other foods for the Beijing Olympic Games. In 2005, Beijing Daoxiangcun won the title of "Top 10 Enterprises in China's Food Industry Pastry Industry", and has been rated as "Top 10 National Cakes" and "China's Leading Mooncake Enterprises" for many years, ranking first in the market share of the national pastry industry.
 
The trademark dispute of Sudao Beidao lasted for ten years, and although the brand history of Beidao is not as long as that of Sudao, its products have long been recognized by the market. Beijing Daoxiang Village mainly sells in stores, and currently has more than 270 chain stores, with annual sales of more than 5 billion yuan, dealing in pastries and various other brand foods. In recent years, Sudao has taken advantage of e-commerce, and has gradually taken the lead in online channels. However, Beidao is widely praised in terms of taste and packaging, and the overall satisfaction is high, while Sudao is slightly better in e-commerce channels with high cost performance.
 
Beijing Daoxiang Village pays attention to the four seasons and three festivals, "selling zongzi during the Dragon Boat Festival, selling moon cakes in the Mid-Autumn Festival, offering rice cakes during the Spring Festival, and having a Lantern Festival in Shangyuan", whether it is cakes or moon cakes, they have a good reputation. The moon cakes are mainly Beijing-style mooncakes and Cantonese-style mooncakes, with authentic materials and traditional tastes, such as the classic recipe of Cantonese five kernels, made of almonds, walnut kernels, peanut kernels, sesame seeds and melon seed kernels mixed with syrup, which is suitable for sweetness, soft and oily. The Beijing-style fluffed ginkgo fruit is richer than the Cantonese-style five-kernel kernel filling, which is wrapped in a creamy puff pastry and has a stronger milky flavor.
 
Beijing-style red and white are typical Beijing-style mooncakes, the biggest feature is that there is a circle smeared with sugar juice on the surface, and after baking, it becomes dark red, called "grinding water poke". Tap white is made of cold water dough, the crust is white, and the filling is mainly white sugar; The tap red turns brownish-red after baking, and the filling is richer, including white sugar, rock sugar, nuts, osmanthus and so on. The crust of the two types is thicker and harder, the crust-to-filling ratio is generally 2:3, the texture is crunchy, and the size is smaller than that of ordinary mooncakes, which is the same size as egg yolk crisp.
 
In addition, Beijing Daoxiang Village moon cakes also have Beijing-style rock sugar roses, rose bean paste, golden silk jujube paste, Cantonese double yellow lotus paste and other classic flavors, traditional moon cake gift boxes up to more than 50 kinds, the price is quite affordable, bulk purchase is generally about 15 pieces of one, the gift box packaging is beautiful, but the most expensive is only about 300 yuan.