Hong Kong mooncake brands occupy most of the high-end mooncake market, and Maxim's, as one of the three famous mooncake brands in Hong Kong, is naturally one of the leaders. According to Nielsen's 1998-2017 survey report, Maxim's mooncakes have been the top mooncake sales champion in Hong Kong for 20 consecutive years, and have been established for 40 years.
 
Maxim's Mooncakes is part of Maxim's Group, Hong Kong's largest food and beverage group. Founded in 1956, Maxim's Group has a wide range of business services such as Chinese and Western cuisine, coffee catering, airline catering, and festive food, and its largest cake shop, Maxim's Cake, has opened more than 180 branches in Hong Kong alone, and established factories and sales stores after entering the mainland market in 2005, and currently has hundreds of branches in the eastern coastal areas, as well as online flagship stores, and a sales network covering the whole country.
 
100% Made in Hong Kong is Maxim's Mooncake and what sets it apart. All products are made by Hong Kong's advanced production lines, passed the "HACCP" food safety key control certification, and won the title of "Q-Mark Quality Products", and won the honor of the Belgian Monde Selection World Quality Food Award for many consecutive years, ensuring the excellent quality of mooncakes.
 
The Peninsula has pioneered the "Custard Era", and Maxim's "Flowing Custard Mooncake" is another innovation to the custard mooncake. This mooncake uses a double baking process, i.e. salted egg yolk is pre-baked and then baked with custard filling, so that the egg and coconut aromas are skillfully combined. At the same time, French butter and Thai coconut milk are used to make the crust, the texture is crispy and fragrant, and the rich filling is matched with the aftertaste. If you want to try the taste of the collision of old and new flavors, the "Flowing Egg Yolk White Lotus Paste Mooncake" is just what you want, using Maxim's Flowing Heart technology to infuse the flowing custard into the mini white lotus paste mooncakes, and the sweet lotus paste is mixed with the salty egg yolk, which is sweet and attractive.
 
Snowy Mooncakes are not Maxim's first, but Maxim's has the momentum to catch up. The snow skin gift box has the highest sales volume among Maxim's series of products, especially the classic Fantasy Grain Ice, which selects 16 popular ice skin flavors, each of which is unique and fresh, the size is just one bite, the entrance is cool and smooth, and the sweetness is higher than that of Taipan Snow Skin, which is not to be missed by foodies who like Western desserts. In recent years, the newly launched durian snow skin is also very distinctive, using fresh Musang King durian meat from Malaysia, which tastes "meaty".
 
In addition to the new custard series and snow skin series, traditional classic flavors are of course indispensable. Maxim's traditional series includes Double Yellow White Lotus Paste Mooncakes, Double Yellow Lotus Paste Mooncakes, Five Kernel Mooncakes and Double Yellow Bean Paste Mooncakes, all of which do not use lard and are replaced by high-quality vegetable oils to reduce the content of saturated fatty acids and be relatively healthier.
 
Maxim's mooncakes are all made in Hong Kong, but counterfeit products on the market are still repeatedly banned, so Maxim's has specially designed anti-counterfeiting labels, which can be authenticated on the Hong Kong Maxim's Mooncake WeChat public account. The price of moon cakes is about 200-300 yuan, and the gift box packaging is exquisite and beautiful, which is very suitable for self-eating or gifting.