List of product brands > Food & Liquor > Casual snacks > Mooncakes > Daoxiang Village mooncakes Updated: 2025-02-20

Daoxiang Village

Overall scoring
72
Word-of-mouth ratings
8.8
Popularity index
17277

How about Daoxiangcun moon cakes Brand introduction

Cantonese, Suzhou, Beijing and Yunnan mooncakes are known as the four major factions of Chinese mooncakes, and Suzhou Daoxiangcun is the most prestigious brand of Suzhou-style mooncakes, and in 2009, Daoxiangcun Suzhou-style mooncake making skills were recognized as provincial intangible cultural heritage. As one of the enterprises with the longest history in China's pastry industry, Daoxiangcun has become a large-scale modern food group, with nearly 600 franchised stores across the country, and its products are exported to Europe, Southeast Asia, Australia, North America and other countries and regions.
 
During the Ming and Qing dynasties, Suzhou Daoxiang Village was the first choice for the people of Suzhou City, although today's Suzhou Dao has undergone several restructurings, but still retains the traditional and classic Suzhou-style pastries, and in terms of moon cakes, it includes the three major factions of Suzhou-style, Beijing-style and Cantonese-style mooncakes. Suzhou-style mooncakes are divided into sweet and salty two, sweet mooncakes have rose bean paste and rose flowers, the bean paste is delicate and rose-fragrant, which is more fragrant than Yunnan-style flower mooncakes. The salty mooncakes are dominated by the popular fresh meat mooncakes, with a paper-thin layer of puff pastry, up to 16 layers, fresh pork and a little mellow rice wine, the taste is fragrant and crispy, but the shelf life is very short, and it is best enjoyed while it is hot.
 
There are many flavors of Beijing-style mooncakes, such as Beijing-style five-kernel, Beijing-style rose, Beijing-style hawthorn, Beijing-style five-kernel, etc., and there are fewer types of Cantonese-style mooncakes, and egg yolk lotus paste and five-kernel are still the most classic. In addition, there are many new mooncakes, such as French cheese gift box, flowing heart golden moon gift box and flowing heart ice moon gift box, all of which are made of peach mountain skin, with clear patterns and diverse colors and tastes, which are very popular with young people. Suzhou Daoxiang Village wins with high cost performance, ordinary gift boxes are within 200 yuan, and high-end packaging gift boxes can be bought at about 400 yuan.
 
At present, Daoxiangcun is vigorously developing online business, and the sales of e-commerce channels have accounted for nearly 30% of the total revenue, and are increasing year by year, but the trademark incidents in Daoxiangcun in the north and south are still continuing. To distinguish the two "Daoxiang Village" mainly look at their trademarks, Beijing Daoxiang Village has an obvious "Beijing" word, the graphics are mainly "Sanhe", and Su Dao generally contains the "1773" year or the initial letter "DXC", pay attention to distinguish when purchasing.