Founded in 1947, Kang Yuan is a traditional biscuit brand in Singapore, and in the 80s after the reform and opening up, foreign biscuit brands have entered China, and Kang Yuan is also one of them. After 1983, Kangyuan successively invested in the construction of 4 biscuit production plants in China, and rapidly expanded the Chinese market, most of the production lines were transferred from Singapore to China, in addition to production bases in Malaysia, Indonesia and Thailand.
In the 90s, Kangyuan also had a great reputation in the Asia-Pacific region, and its products were well received in both Southeast Asia and China. However, with the upgrading of the snack market, Kangyuan did not take much action in the development of new products, and the product taste also continued the previous style, and the competitiveness was insufficient.
There are many types of Kangyuan biscuits, including various sweet biscuits, soda biscuits and cookies. Kangyuan's most representative grape biscuit belongs to the toughness biscuit. The biscuit is embedded with rich grape pulp, the biscuit texture is relatively solid, the chewiness is larger, the sweetness is more natural, and the taste is refreshing. Another coconut cream biscuit, with a rich coconut flavor and a sprinkled sugar on the surface, is very crisp and sweet. Smaller biscuits such as snowflake cakes are often used as raw materials for making snowflake cakes, and have become a standing ingredient for bakers to make various desserts. In terms of price, Kangyuan biscuits are all representatives of high quality and low price, and the price of a single package of ordinary packaging is basically within 15 yuan.