Mondelēz, formerly known as food giant Kraft, has integrated its global snack business into Mondelēz after the spin-off of its business, among which Tuc, Tiki and Ritz are Mondelēz's three toughness biscuit brands with salty, sweet and original flavors.
 
The predecessor of the Fun Biscuit was a square biscuit sprinkled with salt grains on the surface of the cake, and was originally eaten with an aperitif. After its launch, it has a good reputation in the field of salty biscuits with its salty and non-greasy characteristics, and even continues to sell well in the European and American markets as a synonym for salty biscuits. After entering the Chinese market in 1992, Xianqu has won many loyal fans with its fresh and salty flavor and crunchy texture. The flavors of leisure biscuits include natural salty original flavor, roasted seaweed flavor, garden tomato flavor, and secret veal steak flavor, a total of 4 kinds, among which the natural salty original flavor is the most classic, the moderately baked square cake body is crispy, the edge is slightly golden and burnt, the entrance has a faint wheat fragrance, and the salty taste is relatively natural, but the sodium content of 580mg/100g is close to the high sodium level, and it is still not recommended to eat more.
 
Xianqu later also launched the soft sandwich biscuits, which is to add different flavors of sandwich to the original salty single slice products, including cheese, seaweed, pizza and other flavors.
 
As a sister brand of Xianqu, Tianqu has only one kind of sweet original taste, the texture is refreshing and crunchy, and the entrance is sweet and will not have a greasy throat feeling, but it does not mean that the sugar content is lower, the sugar content of 65g/100g is close to that of crispy biscuits, and you still need to pay attention to the intake when eating.
 
Lezhi's original biscuits are quite similar to leisure, but the saltiness is a little lower than that of leisure, with a sodium content of about 380mg per 100g of biscuits, with a fresh salty taste, and a round biscuit slice that is light and tough, and has high crispiness. Later, on the basis of the original single slice, different flavors of cheese, lemon, vanilla, chocolate and other different flavors of sandwich were added, and the sandwich type was more sweet than leisurely and more suitable for consumers who like sweets.
 
Joy and Joy and Sweet Fun were all acquired by Kraft, and Joy and Oreo originally belonged to Nabisco, the largest biscuit manufacturer in the United States at the time, and Fun and Sweet were brands owned by the French food giant Danone. Lezhi entered the Chinese market as early as 1988, when the popularity in the market was better than the leisure fun that entered the Chinese market later, but later Mondelēz mainly promoted leisure fun in China, and the limelight overshadowed Lezhi, and now Lezhi's sales market is mainly concentrated in the United States and Southeast Asia, and most of the Lezhi biscuits in the Chinese market are produced in Indonesia. In terms of price, there is not much difference between the three, basically the price of a single pack of about 400g is about 16 yuan, and consumers can choose according to the taste characteristics.