Founded in 1918 in Ishikawa Prefecture in the Hokuriku region of Japan, Hokuriku Confectionery Co., Ltd. is a Japanese company specializing in the manufacture of Western-style confectionery.
 
Compared with other biscuits, one of the major characteristics of Hokuriku's tough biscuits is that they have less oil content, higher hardness, and low oiliness on the surface of the biscuit, which requires a large chewing strength. Its signature signature round crispy biscuit is a tough biscuit that has been selling well in Japan since its launch in 1978 under the name "Chance", and the logo is still emblazoned on the surface of the cake today. The biscuits are made with high-quality wheat flour from Ishikawa and toppings such as shortening and skim milk powder. The biscuits are crunchy in the mouth, sweet but not too greasy, exude a faint cereal fragrance, and the 7.6g fat and 370mg sodium content per 100g are much lower than the ordinary tough biscuits on the market. Because the biscuit itself is hard and contains less oil, it is easy to dry out when chewed, so it is often used with milk or coffee, such as soaking the biscuit in milk, the biscuit will be slightly soft after absorbing the milk, and the mellow milk aroma is well integrated into the original wheat fragrance of the biscuit, and the taste is better than eating alone.
 
Other flavors of Hokuriku Tough Biscuits include sesame, milk and matcha, and the sesame flavor also has a small amount of honey added to it, and the sesame flavor is not too strong after baking, complementing the light wheat aroma and honey sweetness, just right, but the color is darker than other flavors. Milk, matcha and other flavors of biscuits have a mild sweetness and are suitable for eating with coffee or black tea.
 
The packaging of Hokuriku biscuits is simple, and the price varies according to the specifications, mostly concentrated in the range of 15-30 yuan. If you buy biscuits for your child, you can choose a small shape of the Moomin cartoon series of biscuits, there are milk, cocoa and raspberry flavors, moderate sweetness, there are 11 kinds of cartoon images in each box, funny and cute appearance is loved by children, 75g single bag bag price is about 15 yuan.