As China's leading toffee brand, White Rabbit began in 1959 and has witnessed a lot of history, and was given to US President Richard Nixon as a small gift in 1972. And many film and television works, such as "The Love of the Hawthorn Tree", "Soldier Assault", "The Good Man of the Three Gorges", etc., also reflect the times through the shooting of the White Rabbit Milk Candy.
 
The original image of White Rabbit Candy was "ABC Mickey Mouse", and it was only after the nationalization of the candy factory that the red Mickey Mouse was replaced with White Rabbit wax paper. The recipe was reformulated, the clever combination of milk powder and cream made the milk taste more mellow, and the addition of liquid maltose and white sugar made it moderately soft and hard, and it was invincible in the confectionery market at that time. Later, due to asset restructuring, the candy factory was incorporated into Shanghai Guanshengyuan, providing 60% of its profits.
 
In addition to the most classic original White Rabbit toffee, there are also yogurt flavors, red bean flavors, cool flavors, chocolate flavors and corn flavors, which are still wrapped in glutinous rice paper wax paper, which is unique. However, the toffee is easy to melt when heated, so try not to put it in your pocket, as it is easy to stick to the clothes through the wax paper after preheating and melting.
 
In 2016, the time-honored brand also tried to change its image, and in 2016, it cooperated with the French fashion brand Agnèsb. to launch a limited collector's edition, which packed the white rabbit into a tin box for 66 yuan per box, containing 128 grams of candy. White Rabbit began to create a topic, and in 2018, it also cooperated with Shanghai Jahwa to launch the Meijiajing brand White Rabbit toffee-flavored lip balm.