Haribo is a model for a gummy company, with the famous Golden Bear gummies spread almost all over the world. Like Jiayun, Haribao also originated in Germany, the former is famous for producing fruit hard candies, and the latter is developing gummies. According to the industry magazine Candy Industry, in 2019, Haribao ranked ninth in the list of the world's top 100 confectionery companies, with annual sales of 3.3 billion US dollars.
 
The 60s of the last century was the golden period of development of Haribao, which not only expanded the target group and expanded the original children's market to consumers of all ages, but also expanded from the original German to the international market, becoming the leader of the European and American gummies market. In 1960, the Haribo Golden Bear was first launched, which established Haribo's position in the confectionery industry, and in 1962, the first commercial broadcast on German television also set off a craze, and the advertising popularity ranked first in Germany.
 
Haribo's commercial focus has always been on gummies, from Golden Bear gummies to Happy Cola gummies to peach gummies, and many of its products rely on the wonderful work of gelatin, which turns the viscous syrup into soft and elastic gelatin. Haribao's unique ratio of gummies is more elastic and chewy, and the sweetness is lower than that of ordinary hard candies, giving people a sticky and refreshing taste experience. In addition, Haribo gummies have a lower fat content than toffee, and the satiety created by gelatin also prevents overconsumption to a certain extent.
 
Compared with the candy on the market that uses food coloring to adjust the color, Haribao candy has paid extra attention to the safety and reliability of raw materials as early as the 80s of the last century. Fruit and plant concentrates are used to obtain candy color, so the candy color is light and not bright enough, but its soft taste and natural fruit flavor attract many consumers. Since 2003, Haribo has been selected as the most trusted confectionery brand for several consecutive years.
 
As early as 1967, the image of the Golden Bear was certified by the German Patent Office, and was selected by various media as the most dynamic brand in Germany and the most popular candy brand in Germany. Golden Bear Gummies 6 kinds of fruit flavors, soft and elastic, non-sticky teeth, chewy, a single pack of 100 grams is only 10 yuan.