The most popular Japanese candy brand in China is UHA Yohamo, and in Hong Kong, it is called Taste Candy. UHA is not confined to a single hard candy or gummies, and launched a hybrid gel candy CORORO, which was once named an Internet celebrity snack, and UHA's sales increased by 86% in the first half of 2017 over the same period.
 
UHA is one of the leading confectionery companies in Japan, unlike the traditional Chinese candy concentrated in the Spring Festival sales, UHA focuses on the leisure market of young people, and has strong local characteristics, good at brain marketing. Earlier, UHA's advertisement in the Japanese market for the new summer elongated version of the flavor candy Long Sakeru Gummy caused heated discussions among young people and quickly became popular.
 
In 1998, UHA established a representative office in Shanghai, China, to take charge of the food business in overseas markets, and in 2001, it established a wholly-owned enterprise to produce the enduring Milk Candy, Cool Lulu, Puchao Super Gummies, etc., with an annual output of more than 3,000 tons to meet the huge demand of the Chinese market. UHA not only promotes tastings in places where young people gather around campuses, but also encourages consumers to use UHA candy as a creative element on the Internet to open their minds to DIY cooking, and the brand image is vivid and dynamic. Whether it is a round box of e-ma throat lozenges or the hottest gel candy in recent years, they all focus on small packages and portable packaging, which is convenient for consumers to taste at any time.
 
Kululu is UHA's most representative gel candy, which was first launched in Japan in 2014. There are 4 flavors of Cooluro, which is infused with concentrated fruit juice, grapes, white grapes, strawberries, and white peaches, and the flavor is fresh and natural. If the texture of the candy is as clear as jelly, the transparency is higher than that of ordinary fruit juice gummies, and the outer layer is collagen casing, which tastes more delicious after chilling, and the price of a single pack of 52 grams is about 10 yuan, but the unique taste still makes consumers love it.
 
Unlike the innovative flavor of Coolurus, Milk Candy is a traditional UHA candy, and compared to the freshness of Coollulu, Milk Candy is mellow. Made with whey powder, sweetened condensed milk, butter and other ingredients high in milk fat, the candy has a rich milky aroma and smooth taste, and has flavors such as milk, strawberry, matcha, coffee, cool, and salted milk. There are not only bags, strips and wholesale large-capacity 1kg packs, a single 40 grams is suitable for student parties to carry, and the price is moderate, about 6 yuan.