With the improvement of consumer health awareness and the entry of international giants, the competition in China's candy industry is extremely fierce, and the production and sales of traditional candy can hardly hide the signs of decline, and the low-end market space is gradually shrinking. According to market research firm Mintel, China's confectionery market continued to shrink between 2014 and 2016, with total sales falling to 85 billion yuan. Under this trend, candy with distinctive product characteristics can stand out.
 
Yummy Earth was born in the United States, where candy is in high demand, and was founded in 2007 by two fathers, and its candies contain at least 95% organic ingredients and are USDA Organic certified organic by the United States Department of Agriculture. Different from the candy that added a lot of colors and artificial flavors on the market in the past, Yummy Earth has a simple formula and no gluten, wheat, peanuts, soybeans and other substances that can cause allergies in some people.
 
Yummy Earth is mainly in the United States and Canada, and at its peak, it can sell 100 million units a year. In 2008, the company gradually developed different categories of candies such as gummy bears, jelly beans, fruit gummies, etc., based on lollipops, and the number one product currently sold in the Chinese market is lollipops.
 
Yummy Earth lollipops have been praised by NBC Today food channel hosts as "the most delicious lollipops I've ever tasted", and the candy contains concentrated fruit juice ingredients such as sugar cane juice, carrot juice, blackcurrant juice, etc., and the taste is natural and authentic. Due to the positioning of children's snacks, Yummy Earth extracts natural pigments such as fruits and vegetables to color candy, and candy sticks are made of pulp, which is safer than plastic sticks, with a flat shape and more palatable, and children are not easy to drool when eating sugar.
 
There are two common flavors of Yummy Earth lollipops, the assorted flavor of the red bag and the VC flavor of the purple bag, both of which are sweet, but the latter is on the tart side. The price in China is about 50 yuan, but with the same price, there are 50 red bags and only 40 purple bags VC flavors. Because the outer packaging adopts environmentally friendly jet printing technology, it is easy to erase or fade.
 
Although Yummy Earth candies contain real fruit juice, sugar is the number one culprit of obesity and diabetes, so children should not be greedy for candy and encourage fresh fruits with dietary fiber.