Starburst is US President Trump's favorite candy, not only in the White House has a large jar, in the 2018 G7 summit, he casually took out two Starbursts to German Chancellor Angela Merkel. Not only that, but the American people also see it as sweet and delicious. According to Statista, in 2018, a total of 13.85 million people in the United States chose Starburst as the most commonly eaten candy, which is more well-known than the Skittles common in Chinese supermarkets.
 
Starburst relied on the sales channels of its parent company, Mars, and only entered the Chinese candy market in 2018, officially named Starburst Chew Candy. As the world's number one food giant, Mars has long been able to deploy different types of candy in China, such as the well-known Green Arrow chewing gum, Skittles, Swiss sugar, Zhenzhi bars, etc. As a new candy player, Starburst faces a lot of challenges. Not only is its own popularity low, but the external environment is not optimistic. China's confectionery market has been sluggish, with many brands teetering on a dead-end price war, and consumers are also cutting back on their purchases for fear of excessive sugar intake.
 
In order to quickly open up the situation, Starburst aimed at young people and implemented the leisure and entertainment of candy, first cooperating with the well-known video barrage website Bilibili, online and offline linkage live marketing, so that Starburst Chew Candy combined with the two-dimensional animation that young people like, and then launched a gift box - Starburst Chew Candy Machine, which grabs chew candy like a doll to enhance interactive fun.
 
Starburst chewable candy currently has only two flavors, colorful original fruit flavor and milky fruit flavor, containing pectin and a small amount of concentrated fruit juice ingredients, candy Q bomb is non-sticky, fruity, chewy like chewing gum, not sticky like Swiss sugar. A single pack of 40 grams is priced at 5.5 yuan, which is available in major supermarkets. But the overseas version of Starburst is more diverse, such as snake, human, fruit, as well as gummies, lollipops, chewing gum, etc.