Lotte Group is one of the top five companies in Korea and one of the largest conglomerates in the Korean food industry, and its Lotte Fruit Candy is as rich as Hsu Fu Chi, with gummies, hard candies, and sandwich candies.
 
The taste of Lotte candy is quite novel to Chinese consumers, among which lactic acid flavored gummies are the most outstanding, like the chewable Yakult, which once became an Internet celebrity snack on a par with UHA Cooluro, and it is also the one with the highest repurchase rate of Lotte candy. The lactic acid gummy plastic bag has a sealing strip and can be used repeatedly, and the price of a single pack of 50 grams is about 10 yuan. Lotte hard candy is also highly regarded, among which the sandwich mint candy has been selected as a hot seller of Korean candy for a long time, with three layers of mint filling, layered in layers, bringing a cool taste, suitable for office parties to refresh their minds. Banana-flavored gummies, cotton cow cows and other candies are also suitable for ordinary sugar for family banquets, and the guests are entertained with dignity without losing quality.
 
In recent years, the development of China's confectionery industry has been sluggish, and Lotte still advocates local planning in South Korea, and has not made strategic changes according to local conditions, coupled with the catalyst of the "THAAD" turmoil, Lotte's overall performance in China is not as good as before. In 2017 alone, Lotte's store Lotte Mart lost 268 billion won in China, and China's largest beverage factory, Lotte Aodili, is also in a state of semi-shutdown, and Lotte Group will gradually bid farewell to the Chinese market.