In 1985, Xiamen Chen Qingyuan and other 6 young people co-founded the first local village-level enterprise - Tong'an County Xinwei Xinghua Canning Factory, which is the predecessor of Yinlu Group, in 1990 to attract investment to win 200,000 US dollars from overseas Chinese, upgraded to Xiamen Tongmao Food Canning Co., Ltd. During this period, it launched its fist product, Yinlu Babao Porridge, which is still very competitive today, and gradually moved towards the national canned food industry.
Yinlu, which has been deeply involved in China's canned food market, has been processing ready-to-drink coffee for food giant Nestlé, and in 2011 decided to marry Nestlé to acquire a 60% stake in it. Since then, Yinlu has become Nestlé's largest joint venture in China, and its production of ready-to-drink coffee and porridge has helped Nestlé generate revenue of 45 billion yuan in Greater China in 2017. Backed by Nestlé, the world's top food and beverage industry, Yinlu Eight Treasure Porridge has become synonymous with ready-to-eat Eight Treasure Porridge.
Most people will think that Babao porridge is boiled first and then filled, but in fact, since 1992, Yinlu has adopted the process of "canning raw meal and rolling sterilization", so that Babao porridge is not easy to clump into clumps, and better retains the natural taste of cereals. Yinlu introduces the world's advanced chromatography screening equipment to screen raw materials, select ingredients with uniform and complete particles and pre-treatment. The production process adopts PET aseptic cold filling technology to ensure that the whole filling process meets the requirements of sterility, and maintains the color, taste and flavor of Babao porridge without adding additional preservatives. After 360° rotation and high-temperature cooking, the thick but not greasy eight-treasure porridge can be packed and shipped out of the warehouse, and the whole process is isolated from the outside air to prevent pollution.
In terms of taste richness, Yinlu Eight Treasure Porridge is enough to be proud of the audience, with a total of three series, in addition to the classic flavor of longan lotus seed Eight Treasure Porridge, there are also purple potato, corn, oats as the selling point of the good porridge series, as well as the new brown sugar flavor, rock sugar lily white fungus flavor launched in recent years.
The traditional and classic Yinlu Babao porridge has a serving size of 360 grams, which is 10 grams less than the standard pack of Taiqi, but it is already the largest canned version of Yinlu, priced at about 4 yuan. Yinlu Eight Treasure Porridge is based on wheat kernels and glutinous rice, with chewy teeth, supplemented by kidney beans, red beans, longan, lotus seeds, etc., this eight-treasure porridge is still a hungry sweet for many people on the train. In addition, low-sugar lotus seed eight-treasure porridge uses xylitol instead of white sugar to cater for the needs of sugar control people.
Good porridge is the most common product of Yinlu on the market, with 5 flavors and diversified choices, the specifications have been reduced from the original 360 grams to 280 grams, but the price is the same, suitable for consumers with small appetites. Good porridge series porridge juice is smooth, sweet and delicious but has its own characteristics. Purple Sweet Potato Purple Rice Porridge has a faint rose scent, while the soft purple sweet potato gives the porridge a dense texture, which is undoubtedly the ideal choice for consumers who prefer a dense taste. The barley seeds in the barley and red bean porridge are very elastic, and the red beans are fragrant and waxy, which is suitable for consumers who like a hearty taste. Coconut milk oatmeal porridge is boiled in delicate Indonesian coconut milk, which is full of milk flavor and smooth porridge juice, making it easy for children to eat. Lotus seed polenta and black rice porridge are rich in materials, which are more innovative than the original classic Yinlu Eight Treasure Porridge.
At the end of 2016, Yinlu updated the taste of Babao Porridge, referring to the popular Chinese desserts, and launched two products, Red Can Brown Sugar Longan Babao Porridge and Rock Sugar Lily White Fungus Babao Porridge, whose specifications continue to be 280 grams of Good Congee Dao series, priced within 5 yuan. It should be noted that while brown sugar and rock sugar give the porridge juice a thick taste, it also causes the two types of porridge to be sweet in the mouth, so they are not suitable for infants and young children.