Butter shortbread originated in Scotland, for the British, Christmas is not complete without butter shortbread, although Denmark, Ireland and Sweden are also good, but the Scottish version is the most famous, and Walkers is the most Scottish, and even has the reputation of "the world's best butter shortbread", from the royal family to ordinary people's homes, the Walker family will appear on the table of butter shortbread.
Founded in 1898, Walkers is not only Scotland's largest food exporter, but also a favourite of the royal family, having been chosen by the Prince of Wales as a shortbread processor for his organic brand, Duchy Originals. In 2002, he was awarded the title of Royal Family, supplying oatcakes and butter shortbread to the British royal family.
除了受到皇室的青睐,沃尔克斯在业界也不乏盛名,曾四次获得表彰United Kingdom出口商最高荣誉的奖项——女王出口成就奖。如今,沃尔克斯仍然为伦敦的高端百货Harrods特供黄油酥饼,销售线遍布高端超市Waitrose,高端百货公司Fortnum & Mason和Selfridges,United Kingdom最大的B2C零售商Ocado及United Kingdom的各大机场等。
In addition to the most popular butter shortbread, Volks also has a wide selection of other types of biscuits, such as cookies, oatmeal cookies, fruit tarts, cakes and tarts. Butter shortbread, which accounts for more than half of its turnover, has always been its most popular core product. Butter shortbread is made from simple ingredients such as wheat flour, butter, sugar, and salt, and comes in different shapes such as finger shapes, triangles, circles, rings, and special shapes for festivals, with the classic finger shape being the most popular. The butter shortbread has a butter content of up to 30%, which is more crispy than ordinary shortbread biscuits, full of buttery flavor in the mouth, mellow aroma, and is excellent with milk or coffee. However, shortbread biscuits are generally high in oil and sugar, which is a typical high-sugar and high-fat food, and consumers should pay attention to their intake.
Today, Volks' butter shortbread is often a must-buy English gift for tourists, and its characteristic Scottish red checkered box is a major feature, especially the thistle, lake, horned stag and castle logo on the box, which makes it very popular when exporting overseas. The overall price of butter shortbread is slightly higher, 150g ordinary packaging is about 30 yuan, and gift boxes range from 100-200 yuan, the packaging is exquisite and chic, which is a good choice for relatives and friends.