As one of the birthplaces of biscuits, the United Kingdom is not only a big consumer of biscuits, but also its biscuit industry has always been in the leading position in the world. In the UK, in addition to Vaux, which is famous for its butter shortbread, there is also McVita, which is known to consumers for its digestive cakes. MacVita's parent company, United Biscuits, is the UK's largest biscuit producer, with more than 10 well-known sub-brands, including the well-known Jacob's and Crawford's. In 2014, United Biscuit Company, together with GODIVA and Demet's Confectionery of the United States, was joined by the newly formed Paddis Group of Yildiz, the world's third-largest biscuit company.
 
Founded in 1892, Macvita has been authorized to make British royal wedding cakes three times as a supplier to the British royal family, and is known as the British national biscuit brand. To this day, Macvita's biscuits are still an important part of the royal breakfast and afternoon tea table.
 
McVitie is the world's first producer of digestive biscuits, developed in 1892 by British Sir Alexander Grant under the name McVitie's Digestive. The name digestive cake comes from the belief that its high baking soda content helps digest food, but this is not the case. However, most of the digestive cakes are made of whole wheat flour, which is similar to the whole grain cakes on the market, and the dietary fiber is higher than that of ordinary crispy biscuits, and the nutritional value has also been improved. However, the addition of dietary fiber will make the biscuit taste rough, and it usually adds more fat to make up for the smoothness, so it does not have a special advantage over ordinary shortbread in terms of calories.
 
The main biscuit products of Macrovita include Digestives, Rich Tea, Hobnobs, BN and Cookies, among which the shortbread biscuits are mainly Digestives and Hobnobs.
 
The Digestives range is the signature product of Macrovita and the highest selling biscuit in the UK. In the UK, digestive cakes have always been the perfect companion for afternoon tea, and their sweet wheat taste is popular with many. According to a 2015 report by the Financial Times, the once-humble British digestive biscuit has become one of the best-selling biscuits in the world, thanks to the UK's export incentives.
 
Digestive cakes are commonly available in plain, oatmeal, dark chocolate and milk chocolate flavors. Among McVita's export products, plain digestive biscuits are its star export products, accounting for two-thirds of overseas sales. It is also the most classic flavor, made from a mixture of wheat flour and whole wheat flour, whole wheat flour is made by grinding whole wheat directly, retaining the bran and malt components of wheat, and the addition of 16% whole wheat flour slightly increases the dietary fiber content. The sugar content of 16.5g/100g is not too high in the shortbread category, but the fat content is still high, and eating more will still have the risk of obesity.
 
Oat-flavored digestive biscuits are made with 23% whole wheat flour and 38% oatmeal, the oatmeal grains are real and the taste is relatively rough, but the wheat aroma is rich and the color is natural. Dark Chocolate and Milk Chocolate are chocolate-coated graham biscuits, rich milk and rich chocolate add depth to the graham biscuits, and the rich chocolate blends with the earthy wheat flavor for a rich taste.
 
McVita's biscuits have a high share of the shelves of British supermarkets, which is enough to see how popular they are, and they are worthy of the title of British national biscuits. In 2016, Macrovita officially entered the Chinese market through Master Kong distribution, and now the products are also common in China, but the choice is much less than in the UK market. The products on the domestic e-commerce platform are mainly classic digestive cake series, and the overall price is moderate, most of them are around 20-30 yuan, which is worth buying and trying.