The predecessor of UG, Danone Milk Crispy Biscuit and Danone Milk Extra Thick Biscuit, began to be sold in the Chinese market as early as 1998 and has been a leader in the milk shortbread biscuit market. In 2007, Danone's biscuit business was acquired by Kraft, and in 2008 Uguan was launched as the parent brand of both products, becoming a favorite milk biscuit brand in the Chinese market, and is now owned by Mondelēz International.
 
Previously, Danone relied on its strong marketing efforts and marketing channels to firmly occupy the first place in the East China market from its entry into the Chinese market until 2007, and the sales in the Chinese market accounted for 5% of its global sales at that time. Launched in 2011, the mini Youguan milk cake is mini, crispy and crispy, you can take one bite at a time, and it is also loved by children.
 
Youguan milk crispy biscuits are positioned as nutritionally fortified biscuits, containing milk ingredients, and the amount of milk powder added is not less than 3.2%, so it is also welcomed by many children and parents, and performs well in the children's milk biscuit market. The most prominent feature of Youguan milk crispy biscuits is that the taste is fragrant and mellow, the mellow milk is combined with the original wheat fragrance, exuding a rich milk flavor, crispy taste, and moderate sweetness. In terms of price, the price of individual packaging is about 13 yuan, and the gift box of the whole box is about 30 yuan, which is more cost-effective.