Since Wrigley entered China, it has applied for 199 patents for chewing gum, improving the taste and chewing experience, which is why Wrigley's chewing gum has endured in the Chinese market for a long time. Wrigley 5 is Mars Wrigley's youngest chewing gum brand, which landed in the Chinese market in 2010, and with Wrigley's chewing gum technology and its extensive offline channels, it quickly gained a foothold.
 
It is also a chewing gum that is close to young people, Wrigley 5 focuses on sweetness, and the bias responds to the persistence of Xuanmai, and the taste is mainly focused on fruits. The Wrigley 5 comes in only two types of chewing gum, one in a slice and one in a box. Among them, 12 pieces are the most classic, with 5 flavors of mint, watermelon, blueberry, green orange and strawberry, and the price is 5.9 yuan.
 
The gum base determines the basic texture and chewing characteristics of chewing gum, due to the insufficient supply of natural gum base, so chewing gum is mostly synthetic gum base, but it does not mean that the artificial gum base is poor, and the company with the gum base production line can better reflect the brand strength. Mars Wrigley has its own gum-based production line, which ensures the soft taste of Wrigley 5 bullets.
 
Mars Wrigley's self-developed elastic cube is wrapped in xylitol powder, which doubles the sweetness and is much softer than ordinary chewing gum, bringing a more elastic marshmallow taste and making the chewing process easier. 5 flavors have been launched, among which matcha and yogurt blueberry are particularly rare in chewing gum and are worth chewing, and 18 pieces are priced at 10.9 yuan.