Yida is Wrigley's first attempt at sugar-free chewing gum, which was launched in 1984 and became popular in the United States in just a few years. Before 2005, Wrigley has been occupying 85% of China's chewing gum market, which can be called a hegemon, and after Haoliyou, Xuanmai and other chewing gum brands have entered the Chinese market, Wrigley still accounts for nearly 60% of the market share, of which Yida accounts for 34.08%, is a well-deserved sugar-free chewing gum first brand.
 
Yida, which "cares for your teeth and cares more about you", uses xylitol as a substitute for sucrose, which maintains the same sweetness as sucrose, and at the same time has the characteristics of not being prone to tooth decay and low in calories, so it is very popular. In fact, sorbitol and maltitol are also not easy to cause tooth decay, and the three sweeteners will appear in the chewing gum ingredients, but the latter two are not as famous as xylitol, and the sweetness is relatively inferior to xylitol, so the main xylitol chewing gum on the market is the most common.
 
The main sugar-free Yida wins with rich flavors, a total of three boxed sugar-free chewing gum, 40 boxes of chewing gum is Yida's most evergreen single product, the average price is 9.9 yuan, there are 14 flavors to choose from, among which herbal essence, ice bubble mint, orange mint is the most unique, recommended for curiosity hunters to try. Most of the rest are fruity, with the characteristics of freshness and not sweetness, suitable for one grain after eating greasy food.
 
Among all the fruit-flavored chewing gums, watermelon, mixed fruit, mint, cantaloupe and strawberry flavors are the most popular, so Yida has launched a large-capacity package of 70 capsules for them, priced at 14.9 yuan. From the packaging point of view, the export design of 70 capsules is smaller than that of 40 capsules, which is more accurate and convenient to pour, and the price of a single piece is lower and more affordable.
 
The chewing gum market has always been in a state of catching up with each other, and Yida has maintained the popular fruity chewing gum while launching new products. Yida Crispy Magic Cube is Yida's latest boxed sugar-free chewing gum, which has three flavors: watermelon, mint, and grape, which has a bit more crispy texture than the classic sugar coating; Compared with the same "crispy" Xuanmai fruity wave, Yida is more than crisp, not fruity, not as thick as Xuanmai. 23 pieces of Yida Crispy Magic Cube are sold for about 10 yuan, and they are currently the most expensive chewing gum of Yida.
 
Yida has only one product on the portable chewing gum, a total of four flavors, namely cool mint flavor, refreshing watermelon flavor, tropical fruit flavor and ice bubble mint flavor, a pack of 3.99 yuan, containing 12 pieces, on the price of a single piece, Yida portable chewing gum is not as cost-effective as Xuanmai.