Mondelēz International is the world's largest candy manufacturer with a market share of 14.8% and the world's second largest chewing gum manufacturer.
 
Before Xuanmai, there had never been a long-lasting chewing gum brand on the market, which allowed Xuanmai to seize the opportunity and enter the Chinese market in 2012 with long-lasting sweetness. However, the test results of seven types of chewing gum by "China Consumer Reports" show that Xuanmai Xuandong mint-flavored sugar-free chewing gum has the lowest theoretical sweetness and the most chewy lasting, so Xuanmai's so-called "long-lasting deliciousness" is still a little less sweet.
 
Because of the long-lasting and chewy characteristics, Xuanmai quickly attracted a large number of young consumers in a short period of time, and mainly focused on the rare portable strip in the market - 6, 12, 28 pieces of "money packaging" chewing gum, with many specifications and easy to carry, but at most there are only 5 flavors, and the richness is not as good as Yida. In addition to the single-flavored strip chewing gum, Xuanmai also produced a three-layer sandwich chewing gum, which can be regarded as a comeback.
 
Launched in China, the Fruity Wave is a crispy icing with the taste characteristics of fruit sugar, with added fruity factors that deliver a longer lasting sweetness than the regular version. There are four flavors of "Fruity Waves", among which passion fruit and fragrant mango peach are specially launched to cater to Chinese tastes, and the price of 18 pieces is 12.5 yuan, which is not much different from the price of about 10 yuan for 23 pieces of Yida Crispy Rubik's Cube.
 
Xuanmai's boxed sugar-free sandwich gum, the sugar coating is wrapped in the inner core, and the layering is slightly weaker than the three-layer sandwich strip chewing gum, with double mint, strawberry lime, sweet orange and blueberry three flavors, a box of 28 pieces, sold for 11.6 yuan. Sugar-free granular chewing gum turns the most popular mint, strawberry, and watermelon flavors into a box, and 40 pieces are priced at 13 yuan. Among them, the most popular strawberry flavor is 100 pieces sold separately, priced at 29.9 yuan, and a single piece is more affordable.
 
Although Xuanmai chewing gum is chewy, chewing gum for a long time is easy to make the jaw muscles develop and affect the appearance, so it is recommended to chew the gum for less than 15 minutes.