As the world's largest chain of coffee shops, Starbucks can be found everywhere in China's first-tier cities. While many people are unhappy with its relatively simple production process, as more and more coffee chains appear, people are gradually realizing that Starbucks is indeed the most stable quality control of the coffee shops that produce products in batches, although not perfect.
In addition to coffee, Starbucks also offers some desserts and snacks, even including the common rice dumplings for the Dragon Boat Festival. Compared with traditional zongzi, the delicate Xingbing zongzi is endowed with more modern elements, and is made of transparent ice skin wrapped in new fillings, with a crystal clear appearance, which is very popular with women.
The storage temperature of ready-to-eat ice dumplings is controlled between -5°C and 0°C, and the unique cold experience makes the taste of the dumplings more elastic and delicious. After consumers buy the ice dumplings at home, they can enjoy them immediately with their families as long as they unpack them. Instant ice dumplings fully release the characteristics of instant convenience, and the filling is a dessert taste, which consumers have mixed reviews, some people think it is sweet and refreshing, and some people feel that only the appearance and packaging are worthy of the price. Xingbing dumplings take the high-end route, 10 gift boxes sell for 188 yuan, and new flavors will be launched in limited quantities every year.