In the past, the sales of zongzi only broke out before the Dragon Boat Festival, but with the maturity of the e-commerce market, zongzi is no longer limited to offline sales, and network marketing is the first step to start the corporate brand. "Jiaxing zongzi, the leader in zongzi" is the golden rule in the hearts of many older generations, on the classics of zongzi, I am afraid that no brand can surpass Wufangzhai.
 
"Wufang Zhai Zong" is produced in Jiaxing, Taihu Lake Basin, Jiaxing is known as the "granary of the world", located at the junction of Jiangsu and Zhejiang provinces, and is the center of Shanghai and Hangzhou, which is recognized as the land of fish and rice. The raw materials of Wufangzhai zongzi are mainly supplied by three agricultural bases, and the zongzi leaves are wild leaves from Jing'an County, Jiangxi, with a quiet smell and good antiseptic; Glutinous rice is known as "tribute rice" Wuchang rice, the taste is sweet, even if it is cool, it is still soft and glutinous but not hard; Wufangzhai has set up three pollution-free pig breeding bases for the fresh meat in the dumpling filling to ensure the freshness of the pork.
 
Wufangzhai's zongzi are divided into fresh and vacuum-packed. Fresh rice dumplings are fresh and affordable, unified production is placed on the same day, plastic box cold chain transportation, and the shelf life at room temperature is only about one week; Vacuum-packed dumplings will be sterilized at high temperature, without adding preservatives, and the shelf life at room temperature can reach about half a year, with rich packaging and suitable for gifts.
 
In the factory of Wufangzhai, a zongzi has to go through 36 processes. Zongzi is not like other standardized food, each zongzi leaf is different, according to different fillings, each zongzi needs different wrapping and bundling techniques, so that this ancient staple food with the temperature of the hands. Each Zongzi master in Wufangzhai has to wrap 2,500 to 3,000 zongzi a day, and in addition to supplying Wufangzhai's major offline stores, some of them are sold online.
 
Wufangzhai's zongzi selection material is very particular, the meat dumpling filling adopts white glutinous, lean pork hind leg, wild fuji, the top of the lid is diamond-shaped, the appearance is neat and evenly wrapped, it is divided into four pieces with chopsticks, and the meat is seen in pieces. Sweet dumplings are steamed with red beans "Da Hong Pao", steamed for more than ten minutes, and then steamed out of the pot after steaming, soft and glutinous sweet and non-sticky, and the aroma is enough but not sweet and greasy. Other fillings also have more than a dozen flavors such as Xinjiang red dates, purple rice chestnut paste, egg yolk, etc., boiled with sweet tea, and gently plucked the light yellow dumpling leaves, you will see that there is color attached to the glutinous rice, and there is a fragrance of roses.
 
In addition to the traditional packaging, Wufangzhai has also cooperated with Disney and Marvel to launch themed gift boxes, attracting many young consumers, and after eating zongzi, the box can also become a child's toy. Wufang zongzi is divided into four grams: 50g, 100g, 140g, and 160g. Small grams are generally sweet dumplings, 4 Disney-themed dumplings, a single 50g, suitable for children to eat, the box price is 11 yuan. A single 100g has three kinds of fillings: fresh meat, purple rice chestnut paste and Xinjiang red dates, and the price is 11 yuan, which is suitable for consumers with small appetites. Large grams are mostly meat dumplings, there are also a small number of sweet dumplings to choose from, super large pieces to meet the appetite, suitable for families or gifts to relatives and friends, a price of about 6.5-8.5 yuan.