List of product brands > Personal care > Hair care > Shampoo > Shampoo brand rankings Updated: 2025-02-21

2025 Shampoo Brand Rankings

[2025 Shampoo Brand Ranking] relies on the big data of the whole network, and the shampoo brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of shampoo (in no particular order): KERASTASE, Schwarzkopf, L'Oréal Paris, Rene Furterer, Klorane, AQUAIR, RYOE, Aussie Kangaroo , LUX, Christophe Robin, CLEAR, Kiehl's, VS Sassoon, VICHY, Mane'n Tail, Head & Shoulders, Slek, REJOICE, Neutrogena, If you're looking for what brand of shampoo is good? This shampoo brand ranking list is for your reference only.

TOP.1

KERASTASE 巴黎卡诗 France

Born in 1964 in Paris, Kérastase Paris was initially positioned as a hair salon-level high-end toiletry brand. After developing the world's first hair mask, Kérastase's sales skyrocketed, and its style became even higher, making it the Rolls-Royce of the hair care world. At present, Kérastase Paris is a cleaning and care brand at the top of the pyramid, and its products have won many awards such as the InStyle UK Beauty Buys Award, the Fashion COSMO Beauty Award, the WWD Beauty Best Product Award in Japan, and the VOGUE Best Hair Product Award. There is no one panacea shampoo in the world that can achieve the ideal treatment effect for all types of hair, and most open brands only adjust the amount of ingredients for different products due to cost considerations, and even only change the pigment and fragrance. Kérastase's success lies in the fact that it has launched more than 10 series to meet the needs of different groups of people, with very different ingredient formulas, all of which are first-class cleaning and care products. Before choosing a shampoo, you need to know more about your hair. In fact, the vast majority of people have normal hair, and they only need to keep their hair clean every day. Unless there is a clear ...

1

Score

89

popularity

16902
TOP.2

Schwarzkopf 施华蔻 Germany

The mass hair care market has always been a division between Procter & Gamble and Unilever, and the pattern has changed in recent years, and Schwarzkopf, a subsidiary of Henkel in Germany, has become a high-quality cleaning and care brand with an absolute market share. Schwarzkopf was born in 1903, the first bottle of shampoo in the history of the world was invented by it, as one of the world's three major hair product manufacturers, in 2004 into China after rapid penetration, in 2015 double eleven, Schwarzkopf's pre-sales have been equivalent to Procter & Gamble, Unilever, Shiseido's brand pre-sales combined; In 2016, the sales volume of Double 11 exceeded 100 million, ranking first in the list of cleaning and care products. Schwarzkopf's products include three repair products: cashmere fat nourishment, multi-effect repair, and hydrogel original repair, 8 gold pure moisturizing essential oil, vitamin rich and silicone-free, moringa seed purifying, and Antika botanical and herbal nettle, as well as men's series of shampoos. Schwarzkopf surfactants are relatively fixed, and SLES is mostly used in combination with cocamidopropyl betaine, and the cleaning power is just right. Almost all shampoos use surfactants to remove oil, and then add other oils to moisturize...

2

Score

88

popularity

9633
TOP.3

L’Oréal Paris 巴黎欧莱雅 France

L'Oréal Paris is the most recognizable and longest-standing consumer cosmetics brand in the L'Oréal Group, and the number one selling toiletry brand in Europe. In 2015, the cleaning and care category contributed 19.7% of L'Oréal's sales to 33.6 billion yuan, of which L'Oréal Paris contributed a lot. L'Oréal Paris shampoo products can be divided into men's anti-dandruff range, dry hair repair series, tea tree plant extract anti-dandruff range and styling series. The price of L'Oréal Paris shampoo is not high, 200ml is priced at about 21-25 yuan, but it is unambiguous in the formula and use experience. Men's anti-dandruff shampoo is divided into six types: charcoal to remove oil, vitamin strengthening, amino acid care, peppermint cool, volcanic mineral clarity, and spring refreshment. Among them, the first 5 models use the traditional zinc pyrithione anti-dandruff component, while the Huoquan Jinshuang type uses piroctone olamine salt. Zinc pyrithione, referred to as ZPT, is used as an anti-dandruff ingredient by many brands such as Head & Shoulders and Schwarzkopf, which has a good anti-dandruff effect but has a slight irritation around the eyes. Piroctone olamine olamine salt has a better anti-dandruff effect, which can effectively kill the Malassezia that causes dandruff on the scalp...

3

Score

88

popularity

8555
TOP.4

Rene Furterer 馥绿德雅 France

The French Pierre-Fabre is known in Europe for its pharmaceutical, health and skin care products, with sales of 2.2 billion euros in 2015. Florde is a high-end shampoo line under pierre-fabre, and has been rated as a luxury spa for hair by Harper's Bazaar. Since its birth in 1957, it has been highly praised by authoritative media such as GQ, Joy Beauty Awards, and VOGUE. The most classic of Fresh Deya is the Complex Essential Oil Strengthening Shampoo and Strength Vitality Shampoo, which are often referred to as small green beads and small yellow beads because of the special solid particles contained in the shampoo. The application of the product is a fun process, which involves destroying the small particles during the kneading process to release the essential oil components in it. And it is precisely this process of feeling the particles on the top of the head that can bring a massage to the scalp and create a dense foam. The smell of the two models is the same, with a fragrance similar to that of twisted lemon. Xiaoluzhu uses SLES compound betaine as a surfactant, the cleaning power is medium to high, and the anti-dandruff ingredient is also piroctone olamine salt, which has excellent effect. Its signature small particles are shelled with sodium diatomate, which is easily soluble in water, and the essential oil components are released after dissolving,...

4

Score

87

popularity

7188
TOP.5

Klorane Kangru France

Klorane belongs to the same Pierre Fabre as Floridea, and used to be translated as Cororan. In 2015, after Klorane officially entered China, it was officially named Kangru. Kangru has an excellent reputation in the industry and a high repurchase rate, and has been rated as the best shampoo brand by the French Avantage Beauty Awards, and has won many annual awards from authoritative media such as Marie Claire, Natural Health Beauty Awards, CEW, and COSMOPOLITAN. Kangru is based on the slogan of botanical extracts, and each shampoo is based on a botanical theme. However, it must be noted that plant extracts are not meant to be natural and healthy, or to nourish the scalp, and all kinds of plant extracts have little effect, and the symbolic and promotional value is greater than the actual effect. Consumers should be wary of allergies to these ingredients rather than choosing essential oil products. Essential oils aside, Kangru's shampoo formula has its own uniqueness. For example, Kangru products add magnesium laureth sulfate, which is less irritating and has a better cleaning effect than the SLES sodium salt used by most brands, but the production difficulty and cost have increased. Kang Ruso...

5

Score

86

popularity

20617
TOP.6

AQUAIR's Whisper of Water Japan

Secret of Water is Shiseido's specialized high-moisture cleaning brand, which entered the Chinese market soon after its launch in 2003 and has a high market share in China. Secret Whisper of Water has won the Watsons Top 10 Favorite Brand Award and the Expert and Editor's Choice Award of SELF, and has a good reputation and sales. The propaganda of the Water Secret is often accompanied by its properties against hard water. It is claimed that calcium ions in hard water can adhere to the hair, which can make the hair frizzy and hinder nutrient absorption. However, in fact, this is just a propaganda banner made by the secret language of water, and it is difficult for calcium ions in hard water to accumulate in the hair, let alone damage the hair. However, Water Whisper does have good foaming properties and performs better in hard water than most brands. There are few products in the secret language of water, only a few types of clean water shampoo oil control type, clean water active shampoo double moisturizing type, beautiful color perm dyeing repair shampoo, and men's oil control clean shampoo. The applicable group is reflected in the name, and consumers can easily choose the appropriate product. In terms of formula innovation, the secret of water has many exclusive ingredient combinations. Live with clear water...

6

Score

86

popularity

8357
TOP.7

RYOE LU Korea

Lu's popularity is no accident, as it belongs to Amorepacific Group, Korea's No. 1 cosmetics company and one of the world's top 20 cosmetics companies. Prior to entering the Chinese market, Lu has won more than 50 awards, including the Cosmopolitan Beauty Award, the Allure Best Shampoo, the CMN Best Brand Award, and the Technology Award of the Minister of Knowledge and Economy, and has a market share of more than 40% in Korea. Packaging in different colors to represent different effects is a major feature of Lu, and Chinese consumers often refer to its models as Huanglu, Honglu, Zilu, Green, and Black. Similar to Kangru, Lu also plays the slogan of plant extracts, compared with Kangru's single plant ingredients, Lu often adds more than 5 types of plant extracts. However, these botanical extracts are very small and rank very low in the ingredient list, and the extremely short stay time when shampooing makes it difficult to truly nourish the scalp. What Lu really deserves to boast about is its excellent formula. Most shampoos use sulfate sodium salts such as SLS and SLES, and sodium salts, especially SLS sodium laurate sulfate, have strong irritation. In scientific research, SLS is even...

7

Score

85

popularity

10161
TOP.8

Aussie Kangaroo United States

Aussie, the Chinese name Kangaroo, both names can easily be mistaken for an Australian brand, but Kangaroo was actually born in the United States in 1979. Kangaroo, which was originally known as the three-minute miracle hair mask, is now one of P&G's mass hair care brands. With its affordable price and good washing and care effect, it has become the top three sales of BOOTS hair products in the UK for two consecutive years, and has ranked first on the INSTYLE hair care list, and has been selected as the WINNER of Beauty Awards by authoritative media such as VOGUE, ANTI-AGEING, COSMOPOLITAN, Fabulous and so on. Kangaroo shampoo is divided into three branches, Volumizing Shampoo, Hydrating Shampoo and Strengthening Repair Shampoo. All three are more suitable for fine and soft hair, and none of them have added silicone oil, which will significantly improve the lodging condition of the hair after use, but many consumers have reported that it is too dry. Each of the three is targeted and suitable for greasy fine hair, dry fine hair and brittle fine hair. Miracle Volumizing Shampoo is the first choice for large oily skin, with ammonium laureth sulfate, ammonium laureth sulfate and other low-irritation ammonium salts, excellent cleaning power, and the hair after blow-drying is not fluffy.

8

Score

84

popularity

14761
TOP.9

LUX United Kingdom

Lux shampoo products entered the Chinese market in the early 90s, and have been a model of a stable mass brand with a wide range of products and affordable prices. In 2014, the company launched the Small Diamond series, which was well received, and achieved the No. 1 sales record in Japan, and swept the 2014 AneCan, Domani, Beas up and other annual awards in the hair care category. The packaging design of this series is extremely exquisite, shaped like a large piece of transparent crystal, and bright colors such as light green, rose red, lake blue, cherry pink, and bright gold can firmly catch the attention of consumers. The texture and fragrance of the shampoo are also commendable, the liquid is clear and transparent, smooth and skin-friendly, and it is easy to lather. The product has a rich fragrance and a clear but non-nasal floral fragrance after washing. The Essence Oil is Jasmine, the Radiant Repair is rose, and the Cherry Blossom Love is a combination of cherry blossoms, jasmine and lily of the valley, and many female consumers even choose this series of products just because of the fragrance. Lux products are moderately composed of the most traditional and mature mass formulas. The overall performance is slightly less oil-free, smoothing well, and the kneading foam is less than that of ordinary shampoos. The price of the small diamond series is medium, and the price of 450ml is 73 yuan. ...

9

Score

83

popularity

5348
TOP.10

Christophe Robin France

French hairstylist Christophe Robin has worked for many of the top models, and his eponymous label specializes in the field of toiletries, including the ALLURE BEST OF BEAUTY award for his 2013 Sea Salt Scalp Cleansing Cream, which is also a fan of French national treasure actress Catherine Deneuve. Christophe Robin's use of evaluations is clearly polarized, often with honey and arsenic. Most of the likes come from the brand's short-term excellent use of styling and dyeing and perming, and the disgust comes mostly from the dandruff and hair loss caused by long-term use. This is closely related to the formulation of the product, which is often unique, with different surfactants for each of the main pillars. Aloe Vera Moisturizing and Repairing Shampoo is formulated with a strong combination of ammonium sulfate and glucoside with strong cleansing effect, suitable for oily hair or short hair; Rose Rich Color Protection Shampoo is made of amino acid-based surfactant (sodium lauroyl sarcosinate), which has mild ingredients and slightly inferior decontamination ability, which is suitable for sensitive scalp or damaged hair after dyeing and perming; Jujube Purifying and Soothing Shampoo uses sulfate sodium salt and amphoteric betaine, which has a good oil-removing effect and is suitable.

10

Score

82

popularity

16364
TOP.11

CLEAR France

Unilever's Qingyang has always been a leader in the field of dandruff, and Qingyang's confidence in dandruff strength can be seen from the advertising words and marketing strategies. Although the overall sales volume is not as good as that of its old rival Head & Shoulders, it has won the crown in men's anti-dandruff care products. Qingyang's signature is dandruff, and put forward the slogan of dandruff is divided into men and women, men's dark blue bottle packaging, women's white bottle packaging. It is true that the scalp environment of men and women is different, generally speaking, men have shorter hair, more oil secretion, more frequent washing, and the ability of the product to remove dirt is more important than smoothing; Women's hair is longer, the ends are easily damaged, and the cleaning process is more cumbersome, requiring softening ingredients such as silicone oil. Qingyang has launched products to meet the needs of most men and women, and has launched eight or nine anti-dandruff shampoos for men and women. Dandruff is mainly caused by Malassezia on the scalp, a fungus that feeds on scalp oil and breaks it down to produce oleic acid, a byproduct. Oleic acid triggers inflammation of the scalp, which causes the stratum corneum to peel off and form dandruff. Anti-dandruff shampoo works by inhibiting fungal growth to achieve from the source...

11

Score

82

popularity

17961
TOP.12

Kiehl's United States

Kiehl's, which belongs to the L'Oréal Group, has always been the king of popularity, with first-class production scale and brand positioning, and has become the most mainstream beauty and skin care brand among Chinese consumers. According to BrandTrends' "2014 Cosmetics Brand Social Impact Evaluation Report", Kiehl's ranks fourth in the overall ranking of social influence, behind Estee Lauder, L'Oréal Paris and Dior. Kiehl's achievements in cosmetics are also impressive, with its amino coconut oil shampoo winning the Grand Jury Prize at the 2011 ELLE Beauty Star of the Year. Compared with conventional shampoo products, the pure amino acid compound of this product contains betaine surfactants, which has the lowest irritation; There are also sulfates in the formula, so there is no need to worry about insufficient cleaning power. Formulated with amino acids, coconut oil, wheat protein and wheat starch to moisturize moderately, guar gum conditions antistatic, and the hair is fluffy and soft after use, light and frizzy. Although this shampoo is mild, it is even advertised on the Internet that it is recommended by the skin care king Da S as a shampoo that is so gentle that even babies and pregnant women can use it. But it must be noted that Kiehl's...

12

Score

81

popularity

15331
TOP.13

VS Sassoon 沙宣 United States

Sassoon is a rising star in P&G's shampoo brand, and unlike everyday products such as Head & Shoulders and Rejoice, Sassoon was initially positioned as a salon look. The brand is named after the internationally renowned hairdressing expert Vida Sassoon as its ambassador. Vida Sassoon is to the hairdressing world what the Beatles are to rock and roll, Picasso is to modern art, and the BoBo head was created by Sassoon. There are a wide range of Sassoon shampoo products, including women's products in red bottles and men's products in black bottles, and they are subdivided according to curly hair, straight hair, colored hair, dull hair, and fine hair. However, there seems to be a variety of Sassoon, and the ingredients of each product have not changed much. The main ingredients of Sassoon formula are not much different from those of Reciprocal Rouge and Pantene, and the surfactants use the most traditional SLES, SLS, and cocamidopropyl betaine, add silicone oil and guar hydroxypropyltrimonium chloride as softeners, and use methylchloroisothiazolinone and methylisothiazolinone and other more stimulating preservatives. While other groups continue to develop new formulations, P&G still uses very common ingredients in the industry, which also leads to...

13

Score

79

popularity

19753
TOP.14

VICHY VIC France

Vichy is part of the L'Oréal Group, and its products have been recognized by the authoritative beauty website ALLURE many times. Vichy's daily chemical line is not stationed in domestic counters, but it is very well-known in the field of dandruff in China, and has been unanimously praised by KOLs in the skin care industry, including K University. Vichy has two main products in China: Anti-dandruff and Anti-schuppen Sensitive, of which the anti-dandruff ingredients are salicylic acid and selenium disulfide, and consumers are advised to be cautious. Salicylic acid is one of the earliest anti-dandruff ingredients, but its antifungal effect is poor, and it has a strong irritation to the scalp, so it has long been eliminated. Although selenium sulfide disulfide has an excellent bactericidal effect, can inhibit seborrhea and treat all kinds of tinea capitis, it is particularly irritating to salicylic acid, which will have an obvious sulfide odor after washing, and may also cause scalp inflammation or dryness, so it is not recommended to use it for a long time. Compared with the purchase of 169 yuan in English, the selenium sulfide lotion of the Hillson brand, and the products containing ketoconazole in the Kangwang and Caile brands have a more immediate anti-dandruff effect. But two...

14

Score

78

popularity

17254
TOP.15

Mane'n Manu 箭牌 United States

Born in 1970, it is a well-known open-shelf cleaning and care brand in the United States. The company to which it belongs, Straight Arrow, originally started out as horsehair cleaning and care products, hence the name Continental. Celebrities such as Sarah Jessica and Jennifer Aniston have praised it and the well-known magazine STAR has praised it, and in 2013 it won the Cosmopolitan Hair Product Award. Wrigley shampoo has many products such as classic formula shampoo, herbal moisturizing shampoo, deep moisturizing and repairing shampoo, color protection and brightening shampoo, gentle cleansing shampoo and so on. The brand's shampoo is average overall, and the formula is extremely traditional. The classic model focuses on oil control and is formulated similarly to Neutrogena's anti-residue shampoo. The cleansing power is strong, and there is no added softener such as silicone oil, guar gum, polyquaternary ammonium salt, etc., and the hair will be extremely dry after washing. It is highly recommended to use this shampoo on a daily basis, even for occasional deep cleansing. Several other products, such as the Deep Hydration and Repair Shampoo, are formulated closer to products such as Procter & Gamble's Relogue and Rejuvenation, and the results are not too impressive. Wrigley shampoo is milky and creamy, and it foams easily...

15

Score

77

popularity

12047
TOP.16

Head & Shoulders United States

Procter & Gamble shampoos occupy 20% of the global market share, of which Head & Shoulders is the best-selling shampoo brand, selling 110 bottles per second in the global market and selling 29 million bottles throughout the year. In 2013, it won the first place in China's cleaning and care market with a market share of 17.5%. It is indisputable that Head & Shoulders has made pioneering feats in the field of dandruff, such as the development of ZPT, the most widely used anti-dandruff ingredient at present, but the formula of its main product is too simple. The anti-dandruff ingredient has and only ZPT, and the most irritating sodium lauryl sulfate SLS is added to the surface, which is placed on the scalp that is prone to flaky and easy breakage, which is not very safe, and long-term use may damage the scalp barrier. There is little difference between the products of the same series, and the difference is mainly due to the fine-tuning of ingredients and different fragrance types. Ocean Vitality is also currently the most popular popular fragrance for the masses, with a cool smell and a very successful simulation of the deep sea. On the whole, the anti-dandruff power of Head & Shoulders products is not bad, but the long-lasting moisturizing power and mildness are not good. However, due to its wide distribution, the price is not expensive (200ml is priced at 28 yuan), which is suitable for...

16

Score

76

popularity

17494
TOP.17

Slek Shulei Hubei

Shulei shampoo was the first line product in the Chinese market after Procter & Gamble Group and Unilever Group, and belongs to China's largest shampoo and hair care company Sibao Daily Chemical, in 2007, Germany Beiersdorf acquired Sibao Daily Chemical, Shulei has belonged to the German company that holds the cosmetics brand Nivea. The combination of Shu Lei and Beiersdorf is not ideal, the product launch is sluggish, and the development is at an impasse. In China's shampoo market, Procter & Gamble, Unilever, and L'Oreal occupy nearly 80%, and the remaining market competition is also particularly fierce. In 2017, Shulei updated its product formula and launched a series of silicone-free products to meet the market trend, which has received a good response from the market and currently retains about 2.5% of the market share in China. The low-end Shulei shampoo products are similar to P&G Rejoice, Head & Shoulders and other products, and the formula is traditional, still using SLS and SLES surfactants. SLS (sodium laureth sulfate) has a similar name to SLES (sodium laureth sulfate), but the sexual...

17

Score

75

popularity

15857
TOP.18

REJOICE 飘柔 United States

In the field of shampoos, Procter & Gamble occupies an absolute dominant position, and its Rejoice, Pantene, Head & Shoulders, Sassoon, and Runyan have joined forces to occupy nearly half of the market share. Procter & Gamble's huge sales channels cover from large supermarkets in first-tier cities to street stores in fifth-tier villages and towns, which can be called the king of offline daily chemicals. However, in recent years, the rise of e-commerce, the influx of cheap and high-end overseas shopping products has had a big impact on Procter & Gamble, and the market share of a single brand has been unable to maintain its leading edge in the past. In addition, P&G's products are mass-market and cannot make the brand niche and vertical, so it seems to be uncharacteristic, and it is difficult for passers-by to distinguish between Rejoice and Pantene. Rejoice is the first brand to launch a two-in-one washing and care brand, so it has done a solid job in smoothness. Most of its products are combined with polydimethylsiloxane and guar hydroxypropyltrimonium chloride to achieve smooth and anti-static effects, and a small number of silicone-free models are also added with polyquaternium-6 to ensure the supple effect after washing. However, this smoothing effect is more suitable for long hair, and men with short hair will obviously feel that the hairstyle is more collapsed,...

18

Score

74

popularity

16888
TOP.19

Neutrogena 露得清 United States

Neutrogena, which is favored by Audrey Hepburn, belongs to the Johnson & Johnson Group and is a classic American skincare brand. Neutrogena products have excellent pH control, and the first skin-friendly pH cleansing soap was launched, and the shampoo launched also mimicked a weakly acidic scalp environment of around pH5. There are three main products that Neutrogena has introduced into China, the Repair Shampoo, the Decontamination Shampoo and the 2-in-1 Shampoo. Shampoo for repairing damaged hair is highly advertised and is known as an anti-dandruff artifact because it contains 0.5% coal tar. However, this is not the case, and coal tar is a highly undesirable anti-dandruff ingredient. The ingredient has poor antifungal function and poor anti-dandruff effect, but it is particularly irritating to salicylic acid and selenium sulfide, which brings more negative effects to the scalp than positive effects. In addition, coal tar has an extremely unpleasant odor, which is a dandruff additive that is close to being eliminated, and this product is not recommended. Another residue-removing shampoo won the 2010 ALLURE Award. This model uses SLS as a surfactant, the cleaning power is excellent, the scalp and hair are dry and light after use, but the high clean...

19

Score

70

popularity

19740

Brand Included Brand Claim

List of related product brands

Top shampoo brands

1 20617
Klorane Kangru

Klorane belongs to the same Pierre Fabre as Floridea, and used to be translated as Cororan. In 2015, after Klorane officially entered China, it was officially named Kangru. Kangru has an excellent reputation in the industry, with a high repurchase rate, and has been rated as the best shampoo by the French Avantage Beauty Awards
2 19753
VS Sassoon 沙宣

Sassoon is a rising star in P&G's shampoo brand, and unlike everyday products such as Head & Shoulders and Rejoice, Sassoon was initially positioned as a salon look. The brand is named after the internationally renowned hairdressing expert Vida Sassoon as its ambassador. Vida Sassoon
3 19740
Neutrogena 露得清

Neutrogena, which is favored by Audrey Hepburn, belongs to the Johnson & Johnson Group and is a classic American skincare brand. Neutrogena products have excellent pH control, and the first skin-friendly pH cleansing soap was launched, and the shampoo launched also mimicked a weakly acidic scalp environment of around pH5
4 17961
CLEAR

Unilever's Qingyang has always been a leader in the field of dandruff, and Qingyang's confidence in dandruff strength can be seen from the advertising words and marketing strategies. Although the overall sales volume is not as good as that of its old rival Head & Shoulders, it has won the crown in men's anti-dandruff care products. Pure and clear
5 17494
Head & Shoulders

Procter & Gamble shampoos occupy 20% of the global market share, of which Head & Shoulders is the best-selling shampoo brand, selling 110 bottles per second in the global market and selling 29 million bottles throughout the year. In 2013, it won the first place in China's cleaning and care market with a market share of 17.5%.
6 17254
VICHY VIC

Vichy is part of the L'Oréal Group, and its products have been recognized by the authoritative beauty website ALLURE many times. Vichy's daily chemical line is not stationed in domestic counters, but it is very well-known in the field of dandruff in China, and has been unanimously praised by KOLs in the skin care industry, including K University. Vichy in China
7 16902
KERASTASE 巴黎卡诗

Born in 1964 in Paris, Kérastase Paris was initially positioned as a hair salon-level high-end toiletry brand. After developing the world's first hair mask, Kérastase's sales skyrocketed, and its style became even higher, making it the Rolls-Royce of the hair care world. Currently, Kérastase Paris is part of L'Oréal
8 16888
REJOICE 飘柔

In the field of shampoos, Procter & Gamble occupies an absolute dominant position, and its Rejoice, Pantene, Head & Shoulders, Sassoon, and Runyan have joined forces to occupy nearly half of the market share. Procter & Gamble's huge sales channels cover large supermarkets in first-tier cities to street sales in fifth-tier villages and towns
9 16364
Christophe Robin

French hairstylist Christophe Robin has worked for many of the top models, and his eponymous label specializes in the field of toiletries, including the ALLURE BEST OF BEAUTY award for his 2013 Sea Salt Scalp Cleansing Cream, which is also a fan of French national treasure actress Catherine Deneuve.
10 15857
Slek Shulei

Shulei shampoo was once the first line product of the Chinese market second only to Procter & Gamble Group and Unilever Group, and belongs to China's largest shampoo and hair care company Sibao Daily Chemical, in 2007, Germany Beiersdorf acquired Sibao Daily Chemical, Shu Lei has belonged to this hand-held cosmetics brand Ni
11 15331
Kiehl's

Kiehl's, which belongs to the L'Oréal Group, has always been the king of popularity, with first-class production scale and brand positioning, and has become the most mainstream beauty and skin care brand among Chinese consumers. According to BrandTrends' "2014 Cosmetics Brand Social Impact Assessment Report
12 14761
Aussie Kangaroo

Aussie, the Chinese name Kangaroo, both names can easily be mistaken for an Australian brand, but Kangaroo was actually born in the United States in 1979. Kangaroo, which was originally known as the three-minute miracle hair mask, is now one of P&G's mass hair care brands. depend on
13 12047
Mane'n Manu 箭牌

Born in 1970, it is a well-known open-shelf cleaning and care brand in the United States. The company to which it belongs, Straight Arrow, originally started out as horsehair cleaning and care products, hence the name Continental. Stars such as Sarah Jessica and Jennifer Aniston, as well as the well-known magazine STAR, have praised it
14 10161
RYOE LU

Lu's popularity is no accident, as it belongs to Amorepacific Group, Korea's No. 1 cosmetics company and one of the world's top 20 cosmetics companies. Before entering the Chinese market, Lu has won the COSMOPOLITAN Beauty Award, ALLURE Best Shampoo, CMN Best Brand Award, and Technology Award
15 9633
Schwarzkopf 施华蔻

The mass hair care market has always been a division between Procter & Gamble and Unilever, and the pattern has changed in recent years, and Schwarzkopf, a subsidiary of Henkel in Germany, has become a high-quality cleaning and care brand with an absolute market share. Schwarzkopf was born in 1903, the first in the history of the world
16 8555
L’Oréal Paris 巴黎欧莱雅

L'Oréal Paris is the most recognizable and longest-standing consumer cosmetics brand in the L'Oréal Group, and the number one selling toiletry brand in Europe. In 2015, the cleaning and care category contributed 19.7% of the sales volume to L'Oréal Group, reaching 33.6 billion yuan, including L'Oréal Paris
17 8357
AQUAIR's Whisper of Water

Secret of Water is Shiseido's specialized high-moisture cleaning brand, which entered the Chinese market soon after its launch in 2003 and has a high market share in China. The Secret of Water has won the Watsons Top 10 Favorite Brand Award, the Expert and Editor's Choice Award of SELF
18 7188
Rene Furterer 馥绿德雅

The French Pierre-Fabre is known in Europe for its pharmaceutical, health and skin care products, with sales of 2.2 billion euros in 2015. Florde is a high-end shampoo line under pierre-fabre, and has been rated as a luxury spa for hair by Harper's Bazaar. Since its birth in 1957, it has been acclaimed not
19 5348
LUX

Lux shampoo products entered the Chinese market in the early 90s, and have been a model of a stable mass brand with a wide range of products and affordable prices. In 2014, the small diamond series was well received, and it set the first sales record in Japan, and swept the 2014 AneCan,

Brand Leaderboard Recommendation

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2025 Shampoo Brand Rankings

KERASTASE 巴黎卡诗 France

Schwarzkopf 施华蔻 Germany

L’Oréal Paris 巴黎欧莱雅 France

Rene Furterer 馥绿德雅 France

Klorane Kangru France

AQUAIR's Whisper of Water Japan

RYOE LU Korea

Aussie Kangaroo United States

LUX United Kingdom

Christophe Robin France

CLEAR France

Kiehl's United States

VS Sassoon 沙宣 United States

VICHY VIC France

Mane'n Manu 箭牌 United States

Head & Shoulders United States

Slek Shulei Hubei

REJOICE 飘柔 United States

Neutrogena 露得清 United States

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