Unilever's Qingyang has always been a leader in the field of dandruff, and Qingyang's confidence in dandruff strength can be seen from the advertising words and marketing strategies. Although the overall sales volume is not as good as that of its old rival Head & Shoulders, it has won the crown in men's anti-dandruff care products.
 
Qingyang's signature is dandruff, and put forward the slogan of dandruff is divided into men and women, men's dark blue bottle packaging, women's white bottle packaging. It is true that the scalp environment of men and women is different, generally speaking, men have shorter hair, more oil secretion, more frequent washing, and the ability of the product to remove dirt is more important than smoothing; Women's hair is longer, the ends are easily damaged, and the cleaning process is more cumbersome, requiring softening ingredients such as silicone oil. Qingyang has launched products to meet the needs of most men and women, and has launched eight or nine anti-dandruff shampoos for men and women.
 
Dandruff is mainly caused by Malassezia on the scalp, a fungus that feeds on scalp oil and breaks it down to produce oleic acid, a byproduct. Oleic acid triggers inflammation of the scalp, which causes the stratum corneum to peel off and form dandruff. Anti-dandruff shampoos work by inhibiting fungal growth to eliminate dandruff at the source. At present, the most commonly used anti-dandruff ingredient is zinc pyrithione (ZPT), which has a good anti-dandruff effect, and is used in most products such as Head & Shoulders, Schwarzkopf, Pantene, etc. Qingyang uses clomibazole in combination with ZPT, and the anti-dandruff effect is even higher. There is also an anti-dandruff ingredient of piroctone olamine salt, which has excellent anti-dandruff effect, the lowest irritation, and high cost, and only a few products have been launched by brands such as L'Oréal.
 
Qingyang men's many shampoos are similar, except for the fragrance, there is not much difference in use. Consumers who are looking for a refreshing feeling and want to absorb sweat and suppress itchiness can choose a refreshing oil-controlling shampoo. This product menthol and peppermint leaf extract can relieve scalp discomfort, zinc sulfate can astringent and antiperspirant, and the overall formula is gentle. The price of Qingyang products is not high, 750ml is only 50 yuan, and the cost performance is outstanding.
 
In 2015, Qingyang launched the silicone-free series in line with the market trend, which is also the first silicone-free shampoo launched by Unilever in China. The same cool feeling, anti-dandruff power is not bad, avocado oil, jojoba seed oil is added for lubrication, the hair after washing is light and fluffy, slightly astringent, but 750ml is priced at 80 yuan is slightly expensive.
 
Adolescence is a period of vigorous metabolism, and at this time, boys and girls are mostly academically heavy and pay attention to personal image. In order to cater to young people in middle and high school, Qingyang has launched the men's Ice Sea Pure Anti-Dandruff Shampoo and the girls' Flower Bush Encounter Anti-Dandruff Shampoo. This series of products uses APG glucoside, which is also a high cost of high oil removal and high cost as a surfactant, which can easily remove the exuberant oil secretion in this age group. The fragrance is also quite young, the boy's model is refreshing and oceanic, and the girl's model is slightly sweet with a compound floral fragrance, plus excellent dandruff ability, which is very suitable for young people.