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List of product brands > Personal care > Hair care > Hair straightening cream/perm > Hair straightening cream/perm brand rankings Updated: 2025-02-21

2025 Hair Straightening Cream/Perm Brand Ranking

【2025 Hair Straightening Cream/Perm Brand Ranking】Relying on the big data of the whole network, according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of hair straightening cream/perm brands (in no particular order): Wella, L'Oréal Paris, Shiseido, Schwarzkopf, Melipan, Napla, if you are looking for what brand of hair straightener/perm is good? This hair straightening cream/perm brand ranking list is for your reference only.

  • TOP.1 Wella

    Wella Germany

    Europe is the birthplace of hair products, and Wella started out as a wig company, but gradually turned to perms and other hair products. In 1927, Wella introduced the first hair iron, which was supplied to salons. In the 30s of the 20th century, Wella launched the portable hair ironing machine Wella junior, which was quite popular. Wella specializes in salon-specific products and has a significant share of the global retail market, with annual sales of more than 3.4 billion euros. In the 80s of the last century, when many foreign daily chemical brands had not yet opened up the Chinese market, Wella took the lead in entering the Chinese market and became the first professional brand to enter the domestic salon, promoting international hair dyeing and perm products to the Chinese market. Hair straightening creams and perms are made on the same principle, both of which destroy and rebuild the disulfide bonds of the hair, but they differ in their use, straightening hair requires the help of a comb or splint, and curling requires the help of a curling pole to help form a curl. Another difference is that the straightener is mostly creamy and easier to stay on the hair, while the curling agent is generally liquid in order not to affect the upper curl bar and facilitate reapplication. Wella's perms are liquid...

    1
    Score
    87
    popularity
    10895
  • TOP.2 L’Oréal Paris 巴黎欧莱雅

    L’Oréal Paris 巴黎欧莱雅 France

    L'Oréal began as a company that produced hair products, and in 1907, L'Oréal's founder, Eugène Schuler, invented the world's first non-toxic synthetic hair dye and named it LOREAL, starting L'Oréal's history. Today, L'Oréal is a giant in the daily chemical industry, with annual sales ranking first all year round. L'Oréal Paris is the founding brand of the L'Oréal Group and its most recognizable mass brand. L'Oréal Paris offers a comprehensive range of perm products. Among them, the size of the elastic multi-faceted perm series is 100ml, which is suitable for people who do not often perm their hair, and can be used up at once without worrying about waste. This series of softeners is ammonium thioglycolate type, which is a thioglycolate class, and its ability to act is stronger than that of thioglycolic acid. In order to improve damage, the perm also contains silicone oil, glycerin, laurate and other ingredients to fill in the hair cuticle and moisturize the hair strands. The higher the number, the lower the ammonium thioglycolate content, the more suitable it is for damaged hair. The texture of the softener in the Discover Moisturizing Plastic Series is a white paste, and after application, it will...

    2
    Score
    85
    popularity
    15999
  • TOP.3 Shiseido

    Shiseido Japan

    Japanese cosmetics companies often attach importance to R&D, and Shiseido is no exception, and a large amount of R&D investment makes it constantly innovate and maintain vitality in products. Today, Shiseido has become the largest cosmetics company in Japan, leading the cosmetics industry in Japan and the world for a long time. Shiseido was involved in the hairdressing industry very early, launching hair products as early as 1915 and opening its first hair salon in 1922. Shiseido now has a professional beauty academy, a hair salon, and a dedicated hair products department, and its hair products are well known. Sodium bromate is a popular ingredient in Japanese products and can be used in styling agents, and compared to hydrogen peroxide, sodium bromate is milder and less likely to cause hair fading. Shiseido's perm has three series, sodium bromide is used as a styling agent, and thioglycolic acid is still used as a softener. The Crystallingzing Qurl collection is designed for curly hair, but it has a creamy texture, so it needs to be softened first, washed and then curled. Crustallizing Straight is a softener with behentrimonium chloride, which can help soften.

    3
    Score
    83
    popularity
    19402
  • TOP.4 Schwarzkopf 施华蔻

    Schwarzkopf 施华蔻 Germany

    Schwarzkopf began in Germany in 1898 and had many pioneering initiatives, including the invention of the world's first liquid shampoo, which changed the history of people washing their hair with soap. In 1947, Schwarzkopf introduced the first cold perm on the German market, freeing ladies' heads from electric hair irons weighing up to two kilograms. Today, Schwarzkopf is one of the world's top three hair manufacturers, with 7,600 hair patents and products sold in more than 150 countries around the world. Schwarzkopf stands out in the mass care market and is also the world's leading supplier of hair salon products, with a complete range of professional products covering perm, care and styling products, and a reputation for high quality. Although it only entered China in 2004, it has a fast penetration rate, and in 2017, it also won the sales championship of Tmall perm and hair coloring category. Schwarzkopf's products also distinguish suitable hair types according to numbers, and as with L'Oréal's Stretch Multi Collection, the lower the number, the more suitable for coarse and hard hair. Qiao Ling is Schwarzkopf's more well-known perm product series, among which the packaging of Qiao Ling Moist Charm Perm Set is also the same as that of European...

    4
    Score
    81
    popularity
    15023
  • TOP.5 Mary Pan

    Mary Pan Japan

    Japan's hairdressing industry is very developed, which has led to the development and growth of many hair cosmetics brands, and Marypan is one of them. Founded for more than 60 years, Melpan specializes in hair care, perm and styling products, and its sales have been increasing year after year in recent years, reaching 351 million yen in 2018, of which 4.5% were perms. According to the list of the world's top 100 beauty companies released by WWD, in 2016, Meilipan's sales ranked 79th in the cosmetics industry, occupying a place among many daily chemical and beauty companies. Japan's perm market is still dominated by thioglycolic acid products, but cysteine-based perms have also been widely used and have been included in the perm regulations, with a current market share of about 20%. Repeated perming will make the hair porous and yellow, and perming damaged hair will further aggravate hair damage, so it is recommended to choose cysteine-type products for multiple perms. Melipan's Pianjun moisturizing cold perm series is based on cysteine, with ammonium thioglycolate to achieve a milder perm effect. In mitigating and repairing damage...

    5
    Score
    79
    popularity
    14864
  • TOP.6 Napla

    Napla Japan

    Napla is a Japanese hair cosmetics brand that was established relatively early and mainly provides products for hair salons, and its London Bridge straightening perm launched in 1982 promoted the popularity of straight hair perm, and occupied about 40% of the market share for a while. In recent years, Napla's natural slogan has gradually attracted the attention of the retail market, and its products have been listed in the Cosme Beauty Awards for many times, and the hair oil has won the first place in the hair styling list in the second half of 2018. In 2018, Napla's sales reached 20.6 billion yen. Napla's products are characterized by naturalness, and many plant extracts are often added to the products, but Napla's perms still use thioglycolic acid or cysteine as the main reducing agent. At present, there is no plant-based perm on the market, and plant-based ingredients cannot achieve a perm effect. Napla's product range is extensive, with up to 12 collections, each of which also has products for different hair types. The Ecorte range uses a combination of thioglycolic acid, cysteine and cysteine hydrochloride to achieve a relatively gentle perm effect. In other series, it is suitable for general coarse and normal hair...

    6
    Score
    76
    popularity
    16553
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Top hair straightening cream/perm brands

  • 1 19402 Shiseido

    Shiseido

    Japanese cosmetics companies often attach importance to R&D, and Shiseido is no exception, and a large amount of R&D investment makes it constantly innovate and maintain vitality in products. Today, Shiseido has become the largest cosmetics company in Japan, leading the cosmetics industry in Japan and the world for a long time

  • 2 16553 Napla

    Napla

    Napla is a Japanese hair cosmetics brand that was established relatively early and mainly provides products for hair salons, and its London Bridge straightening perm launched in 1982 promoted the popularity of straight hair perm, and occupied about 40% of the market share for a while. In recent years, Napla has played

  • 3 15999 L’Oréal Paris 巴黎欧莱雅

    L’Oréal Paris 巴黎欧莱雅

    L'Oréal began as a company that produced hair products, and in 1907, L'Oréal's founder, Eugène Schuler, invented the world's first non-toxic synthetic hair dye and named it LOREAL, starting L'Oréal's history. Today, L'Oréal is like a daily chemical trip

  • 4 15023 Schwarzkopf 施华蔻

    Schwarzkopf 施华蔻

    Schwarzkopf began in Germany in 1898 and had many pioneering initiatives, including the invention of the world's first liquid shampoo, which changed the history of people washing their hair with soap. In 1947, Schwarzkopf introduced the first cold perm on the German market, giving ladies heads

  • 5 14864 Mary Pan

    Mary Pan

    Japan's hairdressing industry is very developed, which has led to the development and growth of many hair cosmetics brands, and Marypan is one of them. Founded for more than 60 years, Mailipan is mainly engaged in hair care, perm and styling products, and its sales have increased year after year in recent years.20

  • 6 10895 Wella

    Wella

    Europe is the birthplace of hair products, and Wella started out as a wig company, but gradually turned to perms and other hair products. In 1927, Wella introduced the first hair iron, which was supplied to salons. In the 30s of the 20th century, Wella launched a portable iron

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