Secret of Water is Shiseido's specialized "high moisture" cleaning and care brand, which entered the Chinese market soon after its launch in 2003 and has a high market share in China. Secret Whisper of Water has won the "Top 10 Favorite Brand Award" by Watsons and the Expert and Editor's Choice Award of SELF, and has a good reputation and sales.
 
The propaganda of the Water Secret is often accompanied by its properties against hard water. It is claimed that calcium ions in hard water can adhere to the hair, which can make the hair frizzy and hinder nutrient absorption. However, in fact, this is just a propaganda banner made by the secret language of water, and it is difficult for calcium ions in hard water to accumulate in the hair, let alone damage the hair. However, Water Whisper does have good foaming properties and performs better in hard water than most brands.
 
There are few products in the secret language of water, only a few types of clean water shampoo oil control type, clean water active shampoo double moisturizing type, beautiful color perm dyeing repair shampoo, and men's oil control clean shampoo. The applicable group is reflected in the name, and consumers can easily choose the appropriate product.
 
In terms of formula innovation, the secret of water has many exclusive ingredient combinations. For example, this product uses five kinds of surfactants, including sodium cocoyl methyl taurate. Among them, sodium cocoyl methyl taurine is often said to be an amino acid surfactant, which has high cost and low irritation, but the foaming and decontamination ability is average, so it is matched with four other ingredients to make up for the cleanliness of the formula and improve its performance in hard water. In addition, this shampoo for dry hair is also formulated with silicone oil, polyquaternium, and guar gum for excellent smoothing effect, making it one of the best smoothing shampoos on the market.
 
The secret of water has never been a favorite of oily skin, but in the past two years, the Pure Water Revitalizing Shampoo (Oil Control Type) has gradually begun to cover the effect of oil control. The cleansing power is strong, the scalp is very refreshing after washing, and the added silicone oil can ensure that the hair is not too boring after washing.
 
The Secret of Water vial is 200ml and costs 36 yuan; The large bottle is a 600ml press design, and the price is about 70 yuan. It is often recommended to pour shampoo into the palm of your hand, rub it into a lather and then apply it to your hair, but it is not a big deal to rub the tips of your hair directly, and most of the shampoo with a bad texture will fall to the ground when rubbed in the palm of your hand. The secret of water has launched a new 500ml packaging, the product is pressed into foam, no need to foam, the use of the experience is excellent, the extrusion foam is dense and rich, like taking a large ball of cotton, curious consumers can try this new design.