Lux shampoo products entered the Chinese market in the early 90s, and have been a model of a stable mass brand with a wide range of products and affordable prices.
In 2014, the company launched the Small Diamond series, which was well received, and achieved the No. 1 sales record in Japan, and swept the 2014 AneCan, Domani, Bea's up and other annual awards in the shampoo and hair care category. The packaging design of this series is extremely exquisite, shaped like a large piece of transparent crystal, and bright colors such as light green, rose red, lake blue, cherry pink, and bright gold can firmly catch the attention of consumers. The texture and fragrance of the shampoo are also commendable, the liquid is clear and transparent, smooth and skin-friendly, and it is easy to lather. The product has a rich fragrance and a clear but non-nasal floral fragrance after washing. The Essence Oil is Jasmine, the Radiant Repair is rose, and the Cherry Blossom Love is a combination of cherry blossoms, jasmine and lily of the valley, and many female consumers even choose this series of products just because of the fragrance.
Lux products are moderately composed of the most traditional and mature mass formulas. The overall performance is slightly less oil-free, smoothing well, and the kneading foam is less than that of ordinary shampoos. The price of the small diamond series is medium, and the price of 450ml is 73 yuan. The traditional range of Lux is also worth buying, such as the Hydrating Silky Shine Shampoo, which has been rated as the best smoothing product by China's Consumer Reports. The popular moist and silky shampoo and the new bright shampoo are a lot dull in terms of packaging and fragrance, and are mostly sold in 500ml and 750ml quantities, about 47-60 yuan, and the price is affordable.
However, it is important to note that long-term use of the same shampoo or the same type of shampoo is not ideal, and it is recommended to change the shampoo frequently and rotate it. This is not metaphysics, the scientific model of shampoo softener must show resistance to its own surfactant in order to adhere to and protect the hair, but after multiple washes, the previously accumulated softener will in turn inhibit the softening effect. Only by changing the shampoo can you establish a new balance. For example, P&G's Head & Shoulders, Pantene, Sassoon, and Rejoice can all be classified as the same shampoo, and Unilever's Lux, Qingyang, Dove, and Xia Shilian can be classified as the same shampoo. So mass-packed shampoos are affordable, but it is recommended to use them in multiple groups or in combination with other shampoos.