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List of product brands > Personal care > Hair care > hair dye > Hair dye brand rankings Updated: 2025-02-21

2025 Hair Dye Brand Rankings

【2025 Hair Dye Brand Ranking】Relying on the big data of the whole network, the hair dye brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of hair dye (in no particular order): L'Oréal Paris, Goldwell, Schwarzkopf, Wella, DARIYA, REVLON, KAO Kao, hoyu, If you are looking for what brand of hair dye is good? This list of hair dye brands is for your reference only.

  • TOP.1 L’Oréal Paris 巴黎欧莱雅

    L’Oréal Paris 巴黎欧莱雅 France

    Professional thread hair dye products: Innoya INOA dye cream, Meisiya series dye cream Household hair dye products: Zhuoyun Cream Rejuvenating Hair Dye Cream, Zhuoyun Cream Fashion Hair Dye Cream, Zhuoyun Cream Special Moisturizing Double Cream Hair Dye Cream L'Oréal Paris is one of the most well-known and longest-standing mass cosmetics brands in the L'Oréal Group. The world's first commercial chemical hair dye was invented and produced by L'Oréal, and it was also the first product of L'Oréal. Today, L'Oréal accounts for about one-third of the $11 billion global hair dye market, making it an undisputed leader. In China's professional hairdressing market, L'Oréal has also dominated the market for a long time. L'Oréal Paris, which has a huge capital, attaches great importance to product research and development, and its core technology has a profound impact on industrial transformation. For example, the professional line product Innoya INOA dyeing paste has become a new coordinate in the professional hair dyeing industry as soon as it is listed. The two major scientific and technological patents behind the product have broken through the formulation process of traditional dyes, so that Innoya can truly achieve no ammonia and no peculiar smell at the same time, not only does not sacrifice any dyeing effect, but...

    1
    Score
    87
    popularity
    18119
  • TOP.2 Goldwell

    Goldwell Germany

    Professional thread hair dyeing products: TOPCHIC permanent dyeing, COLORANCE color care and color development series, ELUMEN dyeing cream Gewei enjoys a good reputation in the field of professional hairdressing, only serving the professional salon market, not involving daily chemical lines, and is very low-key in the public eye. Goldwell attaches great importance to in-depth technology research and development, and works closely with top hair designers and salons, not only has professional and precise chemical technology, but also the brand style is full of fashion personality. Its styling and care product line is relatively complete, and it is very competitive in the field of professional dyeing and perming. All of our products are infused with patented lipid recovery technology, which can effectively restore and replenish the lipids lost in the hair structure, so that the texture of the dyed hair is smooth. The pneumatic canning system equipped with the main products is the first of its kind in the industry, which can make the dye blending operation more accurate, convenient and professional. Goldwee's most widely used hair colour range is the TOPCIC Permanent Dye and COLORANCE ranges. TOPCHIC permanent dyeing covers a wide range of colors to meet both whitening and color dyeing needs. Its outstanding...

    2
    Score
    86
    popularity
    21872
  • TOP.3 Schwarzkopf 施华蔻

    Schwarzkopf 施华蔻 Germany

    Household hair colorants: Schwarzkopf Hair Dye Cream, Essence Hair Dye, Physli Bubble Hair Dye, Schwarzkopf Colour Cream Founded in 1898 with the world's first shampoo, Schwarzkopf now has a complete product line from shampoo repair to perm. Schwarzkopf has created a number of firsts in the field of hairdressing, in addition to the first shampoo, but also launched the first leave-in shampoo, household hair dye, hair styling agent and other products. In the field of hair dyeing, Schwarzkopf brand has a deep accumulation, mature technical level, stable and reliable quality, and its market share and reputation are very high at home and abroad. At present, the price of Schwarzkopf's whole line of household hair dyes is between 60-90 yuan, which is affordable and easy to use. In recent years, the main plant-based purified hair dye is still a chemical hair dye in essence, but the addition of plant extracts improves the color protection or hair care effect of the dye. This kind of dye mainly includes Yiran Hair Dye Cream and Yiran Flower Essence Hair Dye Cream, both of which do not contain ammonia, the light plant aroma replaces the pungent odor, the texture is delicate, the operation is convenient, the color is uniform and the hair care is good, and the effect is more similar.

    3
    Score
    84
    popularity
    13193
  • TOP.4 Wella

    Wella Germany

    Professional Hair Coloring Products: Koleston Perfect Hair Color Cream Wella is the second largest professional hair coloring company in Europe, second only to L'Oréal in the European professional hair color market. The brand mainly serves professional salons and designers, and as the designated products for the backstage of the four major international fashion weeks, it has a high level of professionalism and creativity in hair dyeing and fashion trends. At the same time, Wella is also the first Western hairdressing company to enter China, bringing international perm and dyeing standards to China, and has accumulated a very good reputation in China over the years. Koleston Perfect Hair Colour Cream is a well-known product of Wella and is highly regarded in the professional hair coloring market in China and the West. There are hundreds of shades in 6 shades, among which the dark color is ideal for whitening. The dye uses TRILUXIV technology to fill the pores of the hair and improve the color-locking effect, after mixing Welloxon hydrogen peroxide with a high-density color activator, so that the color of the dyed hair is even and shiny. In addition, the dye contains up to 25% of conditioners and lipids, and the hair care properties are more significant. ILLUMINA EXTREME LIGHT HAIR COLOR IS DESIGNED FOR SUB...

    4
    Score
    83
    popularity
    18070
  • TOP.5 TALIA DARIYA

    TALIA DARIYA Beijing

    At-home hair coloring products: Salon de Pro The Cream Hair Dye, Salon de Pro Extra Rich Bubble Hair Dye, Salon de Pro Fragrance Free Rapid Hair Color Cream, Salon de Pro Fragrance Free Men's Hair Color Cream, Salon de Pro One Push Men's Hair Color Cream, Palty Foam Pack Hair Dye, Anna Donna Color Cream Dariya is a well-known Japanese open-shelf beauty group with skin care , makeup, hairdressing and other production lines, with hair brands Salon de Pro, Palty and Anna Donna, which have been very popular in Japan since their launch, can meet the needs of different age groups for hair coloring. Among them, Salon de Pro and Anna Donna's products have been ranked among the top three in the hair dye department at the cosme awards, and they are Japan's leading household hair dye brands. Among the three brands, Salon de Pro is aimed at mature men and women who want to dye their natural everyday colors, while Palty and Anna Donna are more suitable for those who want to make a statement. Salon de Pro hair dyes are only available in natural colors, but they are carefully differentiated in shades and available in a wide range of colors. The most impressive thing is that the Salon de Pro is easy to operate, from the usage to the included tools, all the designs are fully considered to use the sense of use...

    5
    Score
    81
    popularity
    11064
  • TOP.6 REVLON

    REVLON United States

    At-home hair coloring products: Revlon Liran 3D Hair Dye, Revlon Instant Color Hair Color Cream Founded in the 30s of the last century, Revlon started with nail polish, and its cosmetics market share in the United States has long ranked third, behind L'Oreal and Estee Lauder. As a major open-shelf brand in the European and American markets, Revlon's products are very diverse from washing and care to makeup, they are affordable and easy to use, cost-effective, and many products are used as substitutes for big brands. Revlon's success with lipstick and manicure stems from its sensitivity and dedication to color, and its hair coloring products continue to do so: calm, varied, and sophisticated, making them popular among professionals. Revlon hair coloring is divided into two main series: Liran and Instant Color, both of which are ammonia-free formulas, odorless and less irritating. Revlon Colorsilk series hair dye color belongs to the typical European and American color system, the color selection is classic and the tone is fine, even the natural color has an elegant modern sense, the price is less than 70 yuan, which is lower than the average price of household hair dye. Liran 3D hair dye after dyeing the hair color is more three-dimensional and real, and its color number is brown as the ...

    6
    Score
    80
    popularity
    19887
  • TOP.7 KAO Kao

    KAO Kao Japan

    Household hair coloring products: Liese Prettia Bubble Hair Dye, Liese Prettia Bubble Hair Dye Men, Liese Prettia Post-Dye Tonifying Balm, Blaune Bubble Hair Dye With a history of more than 130 years, Kao entered the cosmetics field in 1982 and is now the second cosmetics company in Japan. The brand has accumulated a deep trust over its long history, and in 2016, Kao ranked first in the daily chemical industry among the 200 most favorable brands among Japanese people. Kao's daily chemical line hair coloring brands mainly include Liese Prettia and Blaune, both of which perform better in terms of color, durability and ease of use, with similar quality and accurate color, and are very popular and praised among young people in Asia. Liese Prettia is mainly aimed at young people with black hair, and its choice of colors is lively and diverse, very flattering, and it is more everyday than similar popular brands (such as Palty), and has long been the first seller of hair dye for black hair in Japan. Its price is about 50-70 yuan, the cost performance is undoubted, and the aesthetic color selection and ease of operation are the core factors to attract customers. Liese ...

    7
    Score
    79
    popularity
    18168
  • TOP.8 Hoyu Meiyuan

    Hoyu Meiyuan Japan

    At-home hair coloring products: Meiyuan Flower & Fruit Hair Color Cream, Meiyuan Cream tone, Meiyuan Hair Hair Cream, Meiyuan Rapid Hair Color Cream, Meiyuan Men's Rapid Hair Color Cream, Mens Bigen One Push, Cielo Hair Color EX Cream, Cielo Mousse Color, Beautylabo Whip Hair Color, Beautylabo Milky Hair Color, Beauteen Color Hair Dye As a company specializing in the development and manufacture of hair dyes, Hoyu has been developing for more than 100 years, and has long been entrenched in the No. 1 position in the market share of Japanese hair dyes, and with hair dye alone, Hoyu ranked 10th among Japanese cosmetics companies in terms of sales in 2016. Hoyu hair dyes are specifically developed for Asian hair and are branded under the brands Bigen, Cielo, Beauteen and Beautylabo, with Bigen and Cielo used to cover gray hair, and Beauteen and Beautylabo mostly used for black hair coloring. In addition to the low price of Bigen, the price of Cielo, Beauteen and Beautylabo is about 60-80 yuan, which is the average price of household hair dye. Currently, Hoyu's products are mainly sold in East and Southeast Asia. The affordable Bigen is Hoyu's in...

    8
    Score
    78
    popularity
    18269
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List of related product brands

Top hair dye brands

  • 1 21872 Goldwell

    Goldwell

    Professional thread hair dyeing products: TOPCHIC permanent dyeing, COLORANCE color care and color development series, ELUMEN dyeing cream Gewei enjoys a good reputation in the field of professional hairdressing, only serving the professional salon market, not involving daily chemical lines, and is very low-key in the public eye. Sunny on the depth

  • 2 19887 REVLON

    REVLON

    At-home hair coloring products: Revlon Liran 3D Hair Dye, Revlon Instant Color Hair Color Cream Founded in the 30s of the last century, Revlon started with nail polish, and its cosmetics market share in the United States has long ranked third, behind L'Oreal and Estee Lauder. As a European and American city

  • 3 18269 Hoyu Meiyuan

    Hoyu Meiyuan

    At-home hair coloring products: Meiyuan Flower and Fruit Hair Dye Cream, Meiyuan Cream Tone, Meiyuan Hair Radiance Rapid Black Hair Cream, Meiyuan Rapid Hair Color Cream, Meiyuan Men's Quick Hair Color Cream, Mens Bigen One Push, Cielo Hair Color

  • 4 18168 KAO Kao

    KAO Kao

    Household hair colorants: Liese Prettia Bubble Hair Dye, Liese Prettia Bubble Hair Dye Men's Color, Liese Prettia Post-Dye Tonifying Balm, Blaune Bubble Hair Color With a history of more than 130 years, Kao entered the cosmetics field in 1982 and is now the second largest company in Japan

  • 5 18119 L’Oréal Paris 巴黎欧莱雅

    L’Oréal Paris 巴黎欧莱雅

    Professional thread hair dye products: Innoya INOA dye cream, Meisiya series dye cream Household hair dye products: Zhuoyun Cream Rejuvenating and Caring Hair Dye Cream, Zhuoyun Cream Fashion Hair Dye Cream, Zhuo Yun Cream Special Moisturizing Double Cream Hair Dye Cream L'Oréal Paris is the most well-known and historical L'Oréal Group

  • 6 18070 Wella

    Wella

    Professional Hair Coloring Products: Koleston Perfect Hair Color Cream Wella is the second largest professional hair coloring company in Europe, second only to L'Oréal in the European professional hair color market. The brand mainly serves professional salons and designers, as one of the four major international fashion weeks

  • 7 13193 Schwarzkopf 施华蔻

    Schwarzkopf 施华蔻

    Household hair coloring products: Schwarzkopf Hair Color Cream, Essence Hair Color, Physli Bubble Hair Dye, Schwarzkopf Colour Cream Founded in 1898 with the world's first shampoo, Schwarzkopf now has a complete range of products from shampoo repair to perm and dye

  • 8 11064 TALIA DARIYA

    TALIA DARIYA

    Home hair colorants: Salon de Pro The Cream Hair Dye, Salon de Pro Extra Rich Bubble Hair Dye, Salon de Pro Fragrance Free Rapid Hair Color Balm, Salon de Pro Fragrance Free Men's Hair Color Balm, Salon de Pro One Push Men's Hair Color Cream, Palty Foam Pack Hair Dye

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