The mass hair care market has always been a division between Procter & Gamble and Unilever, and the pattern has changed in recent years, and Schwarzkopf, a subsidiary of Henkel in Germany, has become a high-quality cleaning and care brand with an absolute market share. Schwarzkopf was born in 1903, the first bottle of shampoo in the history of the world was invented by it, as one of the world's three major hair product manufacturers, in 2004 into China after rapid penetration, in 2015 double eleven, Schwarzkopf's pre-sales have been equivalent to Procter & Gamble, Unilever, Shiseido's brand pre-sales combined; In 2016, the sales volume of Double 11 exceeded 100 million, ranking first in the list of cleaning and care products.
 
Schwarzkopf's products include three repair products: cashmere fat nourishment, multi-effect repair, and hydrogel original repair, 8 gold pure moisturizing essential oil, vitamin rich and silicone-free, moringa seed purifying, and Antika botanical and herbal nettle, as well as men's series of shampoos.
 
Schwarzkopf surfactants are relatively fixed, and SLES is mostly used in combination with cocamidopropyl betaine, and the cleaning power is just right. Almost all shampoos use surfactants to remove oil, and then add other oils to moisturize the hair, and this is also the principle of applying vegetable oil after shampooing with soaphorn in ancient China. All three of Schwarzkopf's main products are formulated with silicone oil as a smoothing agent, which is suitable for brittle and damaged hair. Silicone oil is a polydimethylsiloxane or its derivative that lubricates the hair cuticle on the surface of the hair, reduces hair friction and thus plays a protective role. Because of this lubrication, the diffuse reflection of the rough surface of the hair will be more specular and more reflective, making the hair appear darker and shinier. The repair products are available in 200, 400 and 600ml capacities, and the prices are 39, 66 and 89 yuan respectively.
 
There are a lot of harmful propaganda about silicone oil in the market, but silicone oil as a synthetic polymer organosilicon compound, chemical stability, there is no scientific evidence that silicone oil is harmful to the scalp and hair, and there is no clinical case of silicone oil inducing allergies or acne. For most consumers with long hair or dyed perms, silicone-containing shampoo has a better lubrication effect and will be a more ideal choice, but for consumers with fine and soft hair and do not want to wear the hair, you can choose silicone-free products to create a fluffy hairstyle, and silicone-free shampoo is also suitable for short hair with severe oily hair or frequent washing.
 
Schwarzkopf's four silicone-free shampoos are more expensive than the series with silicone oil, and the price is 10 yuan higher for the same volume. Among them, 8 Gold Pure Moisturizing Essential Oil, which has strong cleansing ability, is more suitable for oily dull hair, and the vitamin volumizing silicone-free model is suitable for people with fine and flat hair because it has no silicone oil ingredients.
 
The Moringa Seed Purifying range is Schwarzkopf's main silicone-free product, suitable for daily use on all hair types, and unlike other shampoos, its fragrance is fresh and elegant, complementing the cooling of the scalp during use. The product uses the nonionic surfactant glucoside to replace the traditional SLES anionic surfactant. Glucoside has a strong cleaning ability, no irritation to the skin and eyes, no pollution to the environment, and is currently the most ideal decontamination ingredient, but the cost is extremely high, and only a few high-end products are selected. Since it is silicone-free, rinsed hair remains fluffy and light without being overly dry and frizzy.
 
For male consumers, Schwarzkopf has launched five shampoos, including Hydra Anti-Dandruff, Peppermint Vitality, Oil Control and Anti-Dandruff, Anti-Hair Loss Conditioning and Repair, and Volcanic Rock Cleansing. This series of products only has a subtle cologne fragrance, which is almost odorless after use, and the series is only available in a 450ml capacity and is priced at a flat price of 59 yuan.