List of product brands > Personal care > Hair care > Straightening/curling irons > Straightening/curling iron brand rankings Updated: 2025-02-21

2025 Straightening/Curling Iron Brand Ranking

【2025 Hair Straightening/Curling Iron Brand Ranking】Relying on the big data of the whole network, the straightening/curling iron brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of the hair straightening/curling iron (in no particular order): BaByliss, GHD, T3, Remington, Braun, Panasonic, dyson, PHILIPS, Tescom, VS Sassoon, Yueli, If you are looking for what brand of hair straightening/curling iron is good? This straightening/curling iron brand ranking list is for your reference only.

TOP.1

BaByliss France

Recommended models: BAB2174TTCN, Curl Secret, SMOOTH VIBRANCY 230 STRAIGHTENER BaByliss is a professional brand of hair styling tools that has collaborated with Ferrari to launch a hair dryer using a Ferrari motor. In 2015, BaByliss sold more than 5 million styling tools, and in France, 80% of households own at least one BaByliss product. BaByliss is divided into two collections, BaByliss Paris and BaByliss PRO, both of which produce hair styling products, PRO focuses on providing professional hairstylists with styling tools and products that are more professional. Nowadays, there are many brands of automatic curling irons, and BaByliss was the first to introduce this artifact, and its automatic curling iron, Curl Secret, was the best-selling curling iron in the UK for two years in a row. The BaByliss automatic curling iron simply puts the hair into the curling chamber at the top of the machine and sets the operating time to automatically curl the hair, unlike the regular curling iron, which is difficult to operate and requires little technical requirements from the user. However, this machine can only put a small amount of hair at a time, otherwise it is easy to jam, and the styling efficiency is low, so it is suitable for consumers who do not have a lot of hair. BaByliss's automatic...

1

Score

87

popularity

8224
TOP.2

GHD United Kingdom

Recommended series: Platinum, V gold series Compared with BaByliss, which has a history of more than 50 years, ghd, which was founded in 2001, is young but its strength should not be underestimated. GHD is arguably the market leader in hair straighteners, selling more than 20 million products in more than 5,000 salons around the world in 2013 and generating annual sales of more than £150 million. ghd is a representative brand of high-end hair straighteners, its stylers are applied to the brand's core patented technology Tri-zone heating plate set up 6 sensors from top to bottom to ensure that the splint is heated up and down balanced, the temperature is consistent, all stylers can maintain a constant temperature of 185°C after the heating is completed, only clamp once to complete the styling, the hair is still smooth and shiny after high temperature styling, no need to use it repeatedly, so as not to hurt the hair. V gold series splints have 15, 23, 42mm three widths, the price is 1699 yuan, consumers can choose according to the thickness, length, hair volume of the hair, 15mm mini model is very suitable for short hair styling, can also be used to take care of bangs, hair ends and other details. The regular models of the V gold series are all black with gold bridges, and occasionally color limited editions are launched during the season, and the 2018 Christmas is limited.

2

Score

86

popularity

8075
TOP.3

T3 United States

Recommended models: Whirl Trio, SINGLEPASS LUXE T3 styler was praised by pop diva Beyoncé's stylist Orlando Pita as an indispensable styling tool in the background, and it performed well in terms of heat conduction, and it was the first brand to use tourmaline in hairdressing tools. Tourmaline, also known as semi-precious stones, releases more negative ions than ceramics, and the splints and hair wands made from it are heated more evenly and help to instantly smooth frizz, and T3 also uses tourmaline and ceramics in combination with heat conductors. Singlepass is T3's unique technology, which is applied to all of the brand's stylers, and the built-in chip ensures that the temperature of the splint and hair wand is uniform and consistent during the styling process, so that the styling can be completed in a single use, minimizing damage to the hair. This technology is similar to ghd's Tri-zone, both designed to keep the styler temperature evenly balanced, but most of the T3 stylers are equipped with 5 temperature control levels, so users can choose the styling temperature according to their hair type, and the T3 is slightly better than ghd in this regard. Of all the products of T3, Whirl Trio is the most prestigious, having won Allure magazine's Beauty of the Year award for three consecutive years. Follow...

3

Score

85

popularity

18819
TOP.4

Remington United States

Recommended models: S9110SB, CI8A931 Remington's brand name originated from the American arms manufacturer Remington, in 1937, Remington Arms' branch began to produce electric shavers, after that, Remington gradually developed into a personal care brand, producing and selling women's hair styling tools and men's shavers, etc., the products have won the Red Dot Design Award, Allure Beauty Award. Although Remington currently only sells razors and hair removal products in the country, it is also very strong in the field of hair tools. Its modeling products cover a wide range of shapes, colors, and sizes to choose from. The price takes the mid-range route, between 300-800 yuan, even if you need to shop overseas, the cost performance is still considerable. The Remington styler is mainly made of ceramic, and the temperature can be adjusted, with a maximum temperature adjustment of 30 gears, which can be adjusted through the semi-hidden knob on the fuselage, which is very convenient to use. Due to the large number of temperature control levels, most of Remington's products are equipped with LCD displays, which visually display the current machine temperature for easy adjustment. The width of the Remington hair straightener splint is mostly 25mm, and a small number of series have launched 44mm and 50mm hair straighteners, which are more hair...

4

Score

83

popularity

17840
TOP.5

Braun Hiroaki Germany

Recommended models: ST730, CU750 Braun is synonymous with modern industrial design in Germany, and its coffee machines, shavers, radios and other products are in the collection of the Museum of Modern Art in New York, and the Braun shaver is not to mention the popularity. As early as the 60s of the 20th century, Braun began to work in the field of hairdressing, and in 1978 launched the compact hair dryer PGC 1000, which laid the foundation for the styling of modern hair dryers. Braun has only launched the Satin Hair 7 series of styling products, and the selection is not as rich as that of professional brands such as BaByliss and T3, but it is also competitive. There are subdivisions under the Satin Hair 7 series, and the main Satin Hair 7 IONTEC series in the Chinese market is currently the main product. ST730 and CU750 are hair straighteners and curling irons respectively, which can preset the styling temperature according to the type of hair type selected by the user, and the pure ceramic splint and curling rod will not damage the hair, and the price is around 600 yuan. The CU750 reel has a diameter of 32mm, which is suitable for users who prefer large waves and natural curls. Satin Hair 7 Se...

5

Score

81

popularity

19202
TOP.6

Panasonic Japan

Recommended models: EH-HV20, EH-HW32 Panasonic is Japan's largest manufacturer of electric motors, with a comprehensive range of products ranging from semiconductors and digital products to home appliances. Similar to Braun, Panasonic also entered the field of hair styling products early on, launching Japan's first hair dryer in 1937, and today, Panasonic is still quite famous in the field of hair products, and its hair dryer NA-96 has been selected for the COSME Hall Award as the only hair dryer. As far as straightening curlers are concerned, Panasonic's products are mainly small, with an overall length of 20-30cm, which is more convenient to carry and is also very suitable for bangs. The EH-HV20 with a splint width of 27mm is more suitable for consumers with long hair, the length of the whole machine is 29cm, and it is relatively easy to control for daily use at home, and the price is about 350 yuan. In addition, Panasonic did not launch a curling iron specifically for curling hair, but focused on a straight-curl dual-purpose plywood. This dual-purpose does not mean that the body can be converted between a cleats and a curl, but rather that the splints can also be styled with a semi-circular arc on the outside of the cleat. The EH-HW32 is equipped with three sizes of arcs...

6

Score

80

popularity

14386
TOP.7

Dyson United Kingdom

Recommended model: Airwrap Hair Styler As the apple of the home appliance industry, Dyson's product design and technology have become a kind of icon. Based on home appliances such as vacuum cleaners, Dyson began to focus on the hairdressing product market, and its Supersonic hair dryer was launched in Japan a year later, with a price twice as high as high-end products, seizing nearly 10% of the market share, and the momentum is quite fierce; As soon as the news of the Airwrap straight roll styler came out, it immediately sparked a phenomenal discussion. The Airwrap styler has a total of 6 accessories, the overall feel is slightly heavier than that of a hair dryer, and the whole process from blowing to styling can be completed with a single machine, and the styling temperature is controlled below 150°C, even if you accidentally touch it during the styling process, it is not easy to burn your hands, but due to the low temperature, the duration of the styling is limited. Dyson launched two sets of smooth and volumizing for China, both priced at 3690 yuan, the difference is mainly in addition to the common hair nozzle and 30mm reel accessories, the smooth set is equipped with a hard tooth comb and a 40mm reel, and the volumizing set is a soft tooth comb and a cylinder comb. Hard tooth combs and soft tooth combs are mainly used for hair straightening and smoothing...

7

Score

79

popularity

13992
TOP.8

PHILIPS Netherlands

Recommended models: HP8372, BHB868 Philips and Panasonic are both brands with very comprehensive home appliance product lines, but compared with Panasonic, Philips' hair styling products are slightly less professional, although there are many products, there is no unified style. Philips's hair curling iron is mainly made of ceramic coating, only the HP8372 splint is made of pure ceramic, and the floating splint can avoid pulling hair, it is gentler on the hair, and the service life is longer than that of ceramic coating products, and the price is close to 700 yuan. There is also a droplet-shaped smart sensor switch on the body of this model, which can detect the moisture content in the hair and avoid excessive water loss due to hot styling. HPS940 and HBH878 are Philips automatic curls products, the two models have the same function, the main difference is the styling. HBH878 can be put into the curl inner chamber each time more than twice the amount of hair than HPS940, the modeling efficiency is higher, and the operation mode of vertical hair bundle is relatively more convenient to operate, but the price of HBH878 is higher, 1299 yuan, compared with the pure ceramic inner chamber BaByliss MiraCurl has no advantage. And consumers who are good at manual curls can choose...

8

Score

78

popularity

7082
TOP.9

Tescom Japan

Recommended models: TPW2826, ITH1700 With a history of more than 50 years, Tescom launched its first professional coil bar in 1990. According to GFK's research on the Japanese market, Tescom's Nobby series of hair dryers ranks first in Japanese salons, and its annual sales of styling tools reach 4 million pieces, accounting for 30% of the Japanese hairdressing market share. Tescom's main straight-curl dual-purpose styling tool allows the machine to switch between a splint and a hair wand by pressing the corresponding button on the body, and the styler is equipped with 21 temperature control functions, which can choose the most suitable styling temperature for fine, damaged and coarse hair, which is more suitable for novices than Panasonic's straight-curl dual-purpose plywood. TPW2826 reel diameter is 26mm, net weight is 410g, and it is not easy to get tired of holding the shape for a long time, and the price is 549 yuan. Consumers who often change the style of straight and curly hair can choose Tescom's dual-purpose styler ITH1700, which has the same shape as the general straightening splint, but adds automatic rotation buttons in both internal and external directions, with automatic curling function, the body will rotate the curls after the button, and the curling effect is long-lasting, and the price is 549 yuan. However ITH1700 splint ...

9

Score

77

popularity

18527
TOP.10

VS Sassoon 沙宣 United States

Recommended series: VSI3271PICN, VSCD82CCN Hairstylist Vida Sassoon started with hair salons and successively launched hair care products, and by 1982, sales had exceeded $110 million. In addition to basic hair shampoos, styling liquids and other products, Sassoon has also launched styling tools such as hair dryers and straightening curling irons. Although it is a professional hair brand, Sassoon is stronger in shampoo products, and the styler lacks professionalism compared with professional brands such as BaByliss and ghd. Sassoon's styling tools are mainly portable and dual-purpose, such as hair straightening splints VSCS80PCN with a length of only 15cm, small and easy to store and carry, suitable for short hair or used to do bangs and hair tail styling, using the global general voltage, and can also be used directly when traveling abroad, the price is 129 yuan. In addition, Sassoon has also launched a normal length hair straightener with a VS2010PICN width of 25mm, which is more efficient for daily use. By turning the conversion lock at the top of the machine, the body of the Sassoon Straight Roll Dual-purpose Styler can be switched between splints and rolling rods, which is suitable for users who do not use it frequently but want to change the shape occasionally; VSI327 priced at 299 yuan...

10

Score

76

popularity

15944
TOP.11

Moonstand chekiang

Recommended series: HS-507, HS-520 In the early days of its establishment, Yueli used to produce hair styling products for Philips, Cornell and other international brand OEMs. In 2008, the sales revenue reached 350 million yuan, and it has nearly ten product-related invention patents in the field of hairdressing products, which can be called the leading brand of hairdressing products in China. Yueli is mainly based on straight hair clips, all of which use the current advanced MCH cermet heating element, which heats up quickly, does not need to be preheated for a long time, and heats evenly, and its styler has at least two gears with adjustable temperature, which has less damage to the hair, but Yueli's splint is made of ceramic coating or tourmaline ceramic coating, which is not durable, and it is easy to pull the hair and make the hair frizzy if it continues to be used after the coating is peeled, but Yueli's products are relatively affordable, practical and cost-effective. As far as the hair straightening splint is concerned, the HS-507 with a splint width of 32mm has a large contact area with the hair, has high styling efficiency, and will not be too time-consuming to use before going to work, and the price is 219 yuan. In addition, Yueli also launched a wireless portable styler HS-525, the length of the whole machine is about 20cm, which is longer than Sassoon's portable products, and the splint part...

11

Score

74

popularity

16646

Brand Included Brand Claim

List of related product brands

Top straightening/curling iron brands

1 19202
Braun Hiroaki

Recommended models: ST730, CU750 Braun is synonymous with modern industrial design in Germany, and its coffee machines, shavers, radios and other products are in the collection of the Museum of Modern Art in New York, and the Braun shaver is not to mention the popularity. Back in the 20th century
2 18819
T3

Recommended models: Whirl Trio, SINGLEPASS LUXE T3 styler was praised by pop diva Beyoncé's stylist Orlando Pita as an indispensable styling tool in the background, and it performed well in terms of heat conduction, and it was the first brand to use tourmaline in hairdressing tools.
3 18527
Tescom

Recommended models: TPW2826, ITH1700 With a history of more than 50 years, Tescom launched its first professional coil bar in 1990. According to GFK's research on the Japanese market, Tescom's Nobby series of hair dryers has the largest market share in Japanese salons, and its styling tools are sold annually
4 17840
Remington

Recommended models: S9110SB, CI8A931 The brand name of Remington is derived from the American arms manufacturer Remington, in 1937, the branch of Remington Arms began to produce electric shavers, after that, Remington gradually developed into a personal care brand, production and sales
5 16646
Moonstand

Recommended series: HS-507, HS-520 In the early days of its establishment, Yueli used to produce hair styling products for Philips, Cornell and other international brand OEMs. In 2008, the monthly sales revenue reached 350 million yuan, and it has nearly ten product-related invention patents in the field of hairdressing products, said
6 15944
VS Sassoon 沙宣

Recommended series: VSI3271PICN, VSCD82CCN Hairstylist Vida Sassoon started with hair salons and successively launched hair care products, and by 1982, sales had exceeded $110 million. In addition to basic hair shampoos, styling liquids and other products, Sassoon has also launched blow-outs
7 14386
Panasonic

Recommended models: EH-HV20, EH-HW32 Panasonic is Japan's largest manufacturer of electric motors, with a comprehensive range of products ranging from semiconductors and digital products to home appliances. Similar to Braun, Panasonic also entered the field of hair styling products early on, launching them in 1937
8 13992
Dyson

Recommended model: Airwrap Hair Styler As the apple of the home appliance industry, Dyson's product design and technology have become a kind of icon. Based on home appliances such as vacuum cleaners, Dyson began to focus on the hairdressing product market, and its Supersonic hair dryer was launched in Japan for a year
9 8224
BaByliss

Recommended models: BAB2174TTCN, Curl Secret, SMOOTH VIBRANCY 230 STRAIGHTENER BaByliss is a professional brand of hair styling tools that has collaborated with Ferrari to launch a hair dryer using a Ferrari motor. In 2015, BaByliss sold more than 5 million styling tools
10 8075
GHD

Recommended series: Platinum, V gold series Compared with BaByliss, which has a history of more than 50 years, ghd, which was founded in 2001, is young but its strength should not be underestimated. ghd is arguably the leader in the hair straightener market, having sold more than 5,000 salons worldwide in 2013
11 7082
PHILIPS

Recommended models: HP8372, BHB868 Philips and Panasonic are both very comprehensive brands of home appliance product lines, but compared with Panasonic, Philips's hair styling products are slightly less professional, although there are many products, there is no unified style. Straight hair rolls from Philips

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2025 Straightening/Curling Iron Brand Ranking

BaByliss France

GHD United Kingdom

T3 United States

Remington United States

Braun Hiroaki Germany

Panasonic Japan

Dyson United Kingdom

PHILIPS Netherlands

Tescom Japan

VS Sassoon 沙宣 United States

Moonstand chekiang

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