In the field of shampoos, Procter & Gamble occupies an absolute dominant position, and its Rejoice, Pantene, Head & Shoulders, Sassoon, and Runyan have joined forces to occupy nearly half of the market share. Procter & Gamble's huge sales channels cover from large supermarkets in first-tier cities to street stores in fifth-tier villages and towns, which can be called the king of offline daily chemicals. However, in recent years, the rise of e-commerce, the influx of cheap and high-end overseas shopping products has had a big impact on Procter & Gamble, and the market share of a single brand has been unable to maintain its leading edge in the past. In addition, P&G's products are mass-market and cannot make the brand niche and vertical, so it seems to be uncharacteristic, and it is difficult for passers-by to distinguish between Rejoice and Pantene.
 
Rejoice is the first brand to launch a two-in-one washing and care brand, so it has done a solid job in smoothness. Most of its products are combined with polydimethylsiloxane and guar hydroxypropyltrimonium chloride to achieve smooth and anti-static effects, and a small number of silicone-free models are also added with polyquaternium-6 to ensure the supple effect after washing. However, this softening effect is more suitable for long hair, and men with short hair will obviously feel that the hairstyle is more collapsed, and it is difficult to create a fluffy three-dimensional effect. In addition, all Rejoice Shampoos are infused with a highly irritating SLS surfactant, so if you have a sensitive scalp, please stop using it immediately.
 
The soft fragrance is slightly stronger, and the floral fragrance of orchid, violet and other flowers has a strong sense of aggression, and the texture is cloudy and milky, and more pearlizing agents are added to keep the liquid shiny. The price of Rejoice is extremely low, only 17 yuan for a 400ml pack and 30 yuan for a 750 pack, which is almost one of the lowest priced shampoo brands.