Lu's popularity is not accidental, it belongs to Amorepacific Group, the No. 1 cosmetics company in Korea and one of the top 20 in the world. Prior to entering the Chinese market, Lu has won more than 50 awards, including the Cosmopolitan Beauty Award, the Allure Best Shampoo, the CMN Best Brand Award, and the Technology Award of the Minister of Knowledge and Economy, and has a market share of more than 40% in Korea.
 
Packaging in different colors to represent different effects is a major feature of Lu, and Chinese consumers often refer to its models as Huanglu, Honglu, Zilu, Green, and Black. Similar to Kangru, Lu also plays the slogan of plant extracts, compared with Kangru's single plant ingredients, Lu often adds more than 5 types of plant extracts. However, these botanical extracts are very small and rank very low in the ingredient list, and the extremely short stay time when shampooing makes it difficult to truly nourish the scalp.
 
What Lu really deserves to boast about is its excellent formula. Most shampoos use sulfate sodium salts such as SLS and SLES, and sodium salts, especially SLS sodium laurate sulfate, have strong irritation. In scientific research, SLS is even used as a standard reference to measure the irritation of ingredients to the skin, although it is not harmful to the human body, but it is easy to cause sensitive skin discomfort. Lü, on the other hand, used milder ammonium salts instead of sodium salts, which is a simple substitution with extremely high process requirements. Surfactants need to be prepared by hydrolysis of esters and alkalis and saponification reactions. As the most common alkali, sodium hydroxide has low cost, stable properties and mature process, and if it is replaced with volatile and difficult-to-preserve ammonia, the preparation difficulty is greatly increased. At present, among the shampoo brands, only Lu dares to challenge ammonium salt products on a large scale.
 
The functions of each shampoo are quite different, and it can even be said that they are completely different shampoos. Red and yellow Lu are mainly repaired, and the hair is shiny and has excellent fluffiness after washing; Lanlu focuses on dandruff and oil control, removing excess oil from the scalp and relieving stickiness; Zilu has the largest sales volume in the Korean washing and care market, focusing on hair nourishment, which is very suitable for daily use at home; Menthol is added to the green grot, which is cool to use and suitable for oily hair. Consumers should also be cautious about whether they have allergic reactions to the plant additives in the shampoo, such as wormwood, calamus, and evening primrose have clinical cases of inducing allergies.
 
The overall process of Lv is mature, less irritating to the scalp, all products are imported from South Korea, and there are two packaging options of about 50 yuan for 200ml and 90 yuan for about 400ml. However, Lu's packaging shape, fragrance and liquid appearance are really at the bottom level of shampoos, which is really difficult to please the appearance of the party. For the ingredient party, Lu will be a better shampoo choice.