Schwarzkopf 施华蔻 Germany
In 1989, Hans Schwarzkopf opened a small store selling perfumes and beauty products in Paris, France, and the brand Schwarzkopf was born here. Today, Schwarzkopf has gone global, selling in more than 150 countries around the world, becoming one of the world's top three manufacturers of hair products. Schwarzkopf has always been a leader in the hairdressing industry and a pioneer in the field of hairdressing, inventing the first liquid shampoo and launching the first hair styling agent. Today, Schwarzkopf has not slowed down its research and development pace, with 7,600 hairdressing patents. Schwarzkopf only entered China in 2004, but its penetration has been quite rapid, as evidenced by its online sales figures. Schwarzkopf has been the champion of Tmall hairdressing brands for 6 consecutive years until 2017 Double 11, and also won the double championship in the perm and hair styling categories in 2017. There are sulfur and hydrogen bonds in human hair, and the sulfur bonds in the hair are often destroyed during perming, allowing them to be rebuilt, which is generally irreversible. Hydrogen bonds can easily break when the hair is wet, and will return when the hair is dry, affecting the perm effect. As a result, curls look better when wet. Elastin on...