Born in 1970, it is a well-known open-shelf cleaning and care brand in the United States. The company to which it belongs, Straight Arrow, originally started out as a horsehair cleaning and care product, so it is also known as "Continental". Celebrities such as Sarah Jessica and Jennifer Aniston have praised it and the well-known magazine STAR has praised it, and in 2013 it won the Cosmopolitan Hair Product Award.
 
Wrigley shampoo has many products such as classic formula shampoo, herbal moisturizing shampoo, deep moisturizing and repairing shampoo, color protection and brightening shampoo, gentle cleansing shampoo and so on. The brand's shampoo is average overall, and the formula is extremely traditional. The classic model focuses on oil control and is formulated similarly to Neutrogena's anti-residue shampoo. The cleansing power is strong, and there is no added softener such as silicone oil, guar gum, polyquaternary ammonium salt, etc., and the hair will be extremely dry after washing. It is highly recommended to use this shampoo on a daily basis, even for occasional deep cleansing. Several other products, such as the Deep Hydration and Repair Shampoo, are formulated closer to products such as Procter & Gamble's Relogue and Rejuvenation, and the results are not too impressive.
 
Wrigley shampoo is milky white and easy to lather, but the foam is too large and does not feel dense. The fragrance is excellent, mostly natural fragrance, with a sense of plant grass. Wrigley's bottle design is also unique, the product does not need to be opened, and an opening can appear with a simple press, making it easy to pour and extrude the shampoo. Wrigley 335ml is priced at 60 yuan, which is cost-effective, and is only recommended for users with extremely serious hair oil.