List of product brands > Personal care > Hair care > Styling gel > Styling gel brand rankings Updated: 2025-02-21

2025 Styling Gel Brand Rankings

【2025 Styling Gel Brand Ranking】Relying on the big data of the whole network, the stereotyped gel brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of the styling gel (in no particular order): Sebastian, Tigi, Wella, Maestro, Schwarzkopf, Gatsby, L'Oréal Paris, SYOSS, VS Sassoon, Decolor, VETES, Lovefun, If you're looking for what brand of styling gel is good? This styling gel brand ranking list is for your reference only.

TOP.1

Sebastian 塞巴斯汀 United States

In the United States in the 70s of the 20th century, rock music and disco were popular, and people emancipated themselves and showed off their individuality. Sebastian was born in this context, which is in line with people's pursuit of individuality. Sebastian invented the world's first curling iron, the first true styling spray hairspray and the first styling treatment. Today, under Procter & Gamble, Sebastian is a true ace in the world of hair styling, loved by Hollywood stars and international fashion week stylists. Styling gels mainly use film formers as the main setting force, and the polymer components in them can form a thin film on the hair strands, and after drying, they can support the hair strands, and different polymers have different moisture resistance, holding power, and affinity. Sebastin's styling gel is based on PVP and VA/VP copolymers, which are the same compositions, and VA/VP is a water-soluble polymer of PVP with better moisture resistance. Sebastin's gels are formulated by blending these copolymers with polymers, moisturizers, and alcohol-free ingredients for both styling and conditioning. Strong styling model to just...

1

Score

89

popularity

18075
TOP.2

Tigi United States

Titi is one of the most professional salons in the world, with footprints in more than 40 countries and regions on five continents, and was acquired by Unilever in 2009. TIGI has won the honor of the world's top hairstyling art creation group ten times, and its professionalism in hair styling is undoubted. Tigi currently has four main product lines, namely Bed Head, Bed head for Man, Cat walk, and TIGI S Factor, but only the Bed Head and Bed head for Man series are currently available for gel cream, which are mostly priced at $20-$30. Bed Head is Tigi's main product line, and the highly sought-after Baby Egg Elastin is also part of this collection. The Bed Head gel prefers to use VP/VA and PVP, which are not as strong as Sebastin's Stiff Gel because they are compatible with moisturizers such as glycerin. The product does not contain alcohol, but the variety and content of spices are slightly more, and the flavor is stronger. The packaging of the Bed Head series is also more outstanding, and the colors are bold and outstanding, such as rock punk gel hairspray with the theme of rock and roll, and the packaging is complex.

2

Score

87

popularity

12140
TOP.3

Wella Germany

Originally a wig manufacturer, it was only after 1924 that it gradually shifted to the production of perms and other hair products. Today, Wella is the second largest hair dye company in Europe, with annual sales of more than 3.4 billion euros, and its hair dye products have a market share of 24% in Europe, second only to L'Oréal. Since signing a joint venture agreement with Tianjin Daily Chemical Factory in 1981, Wella has gradually introduced international perm and hair coloring products to the Chinese market, and its hair care and styling products also have a good reputation. Wella's styling gels are mainly part of the EMMI styling collection, which was launched in 2015. Its styling gel products have a fresh taste and are easy to use, and the price is about 150 yuan. At present, only one cool gel is sold in China, and the others need to be purchased. Wella's styling gel prefers to use zwitterionic polymers, which contain both anionic and cationic genes in the molecular chain, and due to electrostatic attraction, zwitterionic polymers produce bonding within and between molecular chains, resulting in the contraction of their molecular chains and the molecular conformation is relatively tight,...

3

Score

85

popularity

19772
TOP.4

Maestro Hubei

Meitao was founded at the end of the last century, when there were not many domestic modeling brands, and the shaping mousse was criticized for its poor shaping ability and easy to produce white shavings. At the beginning of its establishment, Meitao launched the styling gel, which was very popular and became the leading brand of styling products in China in one fell swoop. Since the launch of Meitao's products, it has ranked first in domestic hairdressing and styling products in AC retail data monitoring for six consecutive years, and is also one of the formulators of the national gel water standard in the light industry industry. Meitao was originally owned by Sibao International in Hubei, China, and has now been acquired by Beiersdorf AG of Germany. Following the gel, Meitao has also launched styling sprays, styling gels, elastin and hair wax products for decades, but gels are still Meitao's flagship products, with a wide range of styles. Although styling gels are now being replaced by new styling products such as styling sprays and hair wax and clay, the advantage of styling gels is that they can be carried with all kinds of transportation, making them suitable for business travelers. Most gel waters, including Meitao, contain ethanol to speed up the drying time, but prolonged use of products with a high alcohol content will have a negative impact on the hair.

4

Score

81

popularity

11445
TOP.5

Schwarzkopf 施华蔻 Germany

Founded in 1989, Schwarzkopf is also a brand with the same name as its founder, and currently holds 7,600 hair patents, and the classic black head logo can be found in more than 150 countries around the world, becoming one of the world's top three hair product manufacturers. In the field of shampooing, Schwarzkopf invented the first bottle of liquid shampoo, creating the prototype of modern shampoo; In the field of styling, Schwarzkopf invented the cold perm technique and introduced the first hair styling agent. Although it only entered China in 2004, Schwarzkopf's penetration rate is quite fast, and it has quickly occupied the main positions of major supermarkets offline, and has also achieved great results online. Schwarzkopf has been the champion of Tmall hair salon brands for 6 consecutive years until 2017's Double 11, especially this year in the perm and hair coloring category, and the first place in the hair styling category. Schwarzkopf's styling gel is mainly from the GOT2 series and OSIS series, the GOT2 series is for the public, the suitable for the population is more complex, the price is more affordable, 150m is about 50 yuan. The OSIS series belongs to the professional line, mainly for salons, hair salons,...

5

Score

79

popularity

10740
TOP.6

Gatsby Japan

The brand name of the Grate Gatsby is derived from the famous book The Grate Gatsby, as a rare brand designed for young men, and its product style is as gentlemanly and tough as Gatsby's expression. Founded in Japan in 1978 by Mandan Co., Ltd., JSPIe has grown into a complete beauty brand with a wide range of products including hair styling, facials, body care, hair dyes and fragrances, and many more. Although it is a men's brand, there is not much difference between men's and women's hair types, and its styling gel is equally suitable for women. Each product of JSPI has a detailed identification of its styling index and moisturizing index, and in terms of labeling, JSPIE is one of the most detailed and comprehensive brands on the market. There are three gel creams in the Styling gel series, and the fragrance reviews are mixed, and the overall needs to be improved. The gel paste is mainly made of PVP polymer with medium holding power. Among them, the Invasive Gel Cream and the Powerful Gel Cream are compounded with VP/VA to enhance the holding power. Another moisturizing gel cream uses a variety of polyethylene glycols. The variety of polyethylene glycol is very rich, producing...

6

Score

76

popularity

14718
TOP.7

L’Oréal Paris 巴黎欧莱雅 France

L'Oréal is a leader in the beauty industry, a multinational company headquartered in France and one of the Fortune Global 500 companies. L'Oréal Paris is one of the most recognizable and longest-standing consumer cosmetics brands in the L'Oréal Group, and it is also the one with the highest sales volume in China. In 2018, L'Oréal Paris won the second place in the beauty category, ranking seventh in the entire industry. L'Oréal started out with hair conditioners and expanded its business to cover all aspects of hair care, including styling gels. L'Oréal's styling gels are from the Tria series and the men's series, and the positioning of the Tria series is similar to Schwarzkopf's OSIS series, mainly for professional hair salons, and the price is about 110 yuan. Triya gels use acrylic polymers for better film-forming properties. Among them, the strength of the gel is weaker after use, and the addition of sorbitol and carbomer makes the gel clearer and more stable, and can also moisturize the hair. Another cool sculpting gel is suitable for all hair types. Compared to Jinzhi Plastic Gel, Jinku Plastic Gel removes denatured ethanol, which is not tolerated...

7

Score

73

popularity

14316
TOP.8

SYOSS Silk Japan

Silk is also a hair brand that has come out of a professional salon and has always been a slogan for giving all Asian hair a professional treatment. In 2008, Silk Fortune entered the European market and became the most successful new brand in the hair care field at that time. In 2011, Siyun entered the Chinese market, and with the help of silicone-free shampoo, it gained a lot of sales, and its performance in stereotyped products was also acceptable. The gel products are quite rich, divided into men's series and long-lasting series, and the ingredients are not very different, but they are divided for marketing purposes. The uniformity of the film formation is not considered enough in terms of the ratio of the product, and the dosage needs to be controlled when used, otherwise it is easy to flocculate. The gel cream is generally made of PVP compound acrylic acid (ester) polymer, with the best holding power of the men's series of Strength to Plastic Gel Cream, which has a stiffer hair, and the content of moisturizing and shiny ingredients such as vitamin B5 and glycerin is higher, making it moisturizing and glossy. The gel water contains alcohol, the taste is not too pungent, and the long-lasting gel water is the most basic, with VP/VA as the film-forming agent, which can be better maintained...

8

Score

71

popularity

7868
TOP.9

VS Sassoon 沙宣 United States

Vida Sassoon is a leading figure in the hairdressing world, and he has changed people's perception of hairstyles to a certain extent, freeing people's hair from hard hairspray. Vida Sassoon also improved the Bobo head to make it more streamlined and capable, which is still popular today. Sassoon, which bears his name, has always appeared in a professional brand tonality with a complete range of categories. Sassoon divides the hairdressing process into four steps: washing, priming, shaping, and lifting, mainly washing and care products, which are slightly inferior in the degree of specialization of styling products, but the quality is not far behind. Sassoon has been in China for many years and has a wide range of purchase channels, which can be purchased in major supermarkets and e-commerce platforms. At present, there are three types of styling gels on sale: Powerful Long-lasting Styling Gel Water, Elastic Wave Roll Gel Water and Strong Long-lasting Styling Gel Cream, priced at 24.8 yuan, and the specifications are all 150ml. Sassoon's two gels have a high water content, close to watery, and dry more slowly after use, and if the hair is soft, the hairstyle is easy to collapse during the styling process, so it is recommended to spray directly on the hair for moisturizing and micro-styling. The bottle of gel water is a nozzle design, but the spray...

9

Score

68

popularity

15952
TOP.10

Decolor Guangdong

Founded in 1998, Guangzhou Dicai produces and operates more than 100 kinds of products in five categories, including washing, care, fixing, dyeing and washing hair products in the field of shampooing. Dicai is the first company in the domestic daily chemical industry to launch gel water, which has promoted the upgrading of products in the industry from mousse to gel water, and once occupied the first place in the market share of domestic hairdressing products. As gel water was gradually replaced by other stereotyped products, Dicai failed to get ahead of the competition and gradually shrunk stereotyped products and turned to the field of cleaning and care. Nowadays, gel water is no longer the focus of Dicai's business, but it is still a cost-effective choice. The fragrance of the gel is strong, so you can avoid it if your nose is sensitive to it. There are three types of gel water, which use water and glycerin as dissolving agents, and the drying time is relatively long, the advantage is that compared with the gel water using alcohol, glycerin can also lock in some water when helping to form a uniform film, which can have a better moisturizing effect. Its main styling agent is also a common VP/VA polymer, and the addition of methacryleneethyl betaine/acrylate enhances the heat resistance and film-forming firmness of the gel water.

10

Score

64

popularity

19968
TOP.11

VETES Vites chekiang

Vitesse is a relatively young brand, affiliated to Zhejiang Tuoda E-commerce Co., Ltd., mainly engaged in e-commerce business, is the sales of hairdressing and styling products evergreen, in 2017 achieved the first sales of Taobao hairdressing and styling products. Vitesse is mainly for men, the style is smart, the product packaging has a lot of references, and the style is not high. The quality of the product itself is relatively reliable and the price is affordable. Styling gels are gradually declining, and Vitesse has not focused on the layout, and there are only two types of styling gels, namely Oily Head Gel and Strength Gel, both of which are hot-selling products online. The price of both gels is 39 yuan, the former has a capacity of 200ml, and the latter is 150ml, which is more expensive than the same men's brand Jerspie, and the price is average. Vitesse's gels have a more punchy taste and a good styling effect. The cream of Shine Oily Head Gel is a transparent yellow gel with a brighter luster and slightly greasy texture, which is suitable for retro oily hair looks. Strength Gel has the same name as Sebastin's Strength Gel, but Vitesse's gel is not as hard as Sebastin's after setting, and the staying power is slightly weaker. Although not as good as Sebastian...

11

Score

62

popularity

18516
TOP.12

Lovefun Lafang Guangdong

In the fiercely competitive daily chemical industry, Lafang aims at the third and fourth tier cities and rural areas by virtue of its Lafang, Meidosi, Yujie and other daily chemical brands, and is quite competitive in the mass market, becoming the banner of China's national daily chemical industry, and successfully listed on the A-share market in 2017. The gel's packaging is also slightly cheaper, and it still retains the design of candy-colored transparent plastic bottles, which is not fashionable enough. If you prefer a classic style of gel water and are looking for an affordable price, then Lafon is a good choice. Lafang's gel is divided into active nutrition series and silk protein nutrition series, and there is not much difference between the two series. At present, the three gel lotions available on e-commerce platforms are all from the Active Nutrition series, and the formula is basically the same. The gel water contains moisturizing ingredients such as butylene glycol and dimethicone, which have a good moisturizing effect, but the setting effect is very average. The product does not contain alcohol, so it dries more slowly. In addition, it should be noted that the nozzle can...

12

Score

59

popularity

14020

Brand Included Brand Claim

List of related product brands

A ranking of the most popular styling gel brands

1 19968
Decolor

Founded in 1998, Guangzhou Dicai produces and operates more than 100 kinds of products in five categories, including washing, care, fixing, dyeing and washing hair products in the field of shampooing. Dicai is the first company in the domestic daily chemical industry to launch gel water, which has promoted the rise of products in the industry from mousse to gel water
2 19772
Wella

Originally a wig manufacturer, it was only after 1924 that it gradually shifted to the production of perms and other hair products. Today, Wella is the second largest hair dye company in Europe, with annual sales of more than 3.4 billion euros and a market share of 24% in Europe.
3 18516
VETES Vites

Vitesse is a relatively young brand, affiliated to Zhejiang Tuoda E-commerce Co., Ltd., mainly engaged in e-commerce business, is the sales of hairdressing and styling products evergreen, in 2017 achieved the first sales of Taobao hairdressing and styling products. Vitesse is primarily geared towards men
4 18075
Sebastian 塞巴斯汀

In the United States in the 70s of the 20th century, rock music and disco were popular, and people emancipated themselves and showed off their individuality. Sebastian was born in this context, which is in line with people's pursuit of individuality. Sebastian invented the world's first curling iron, the first true
5 15952
VS Sassoon 沙宣

Vida Sassoon is a leading figure in the hairdressing world, and he has changed people's perception of hairstyles to a certain extent, freeing people's hair from hard hairspray. Vida Sassoon also improved the Bobo head to make it more streamlined and capable, which is still popular today. In his name
6 14718
Gatsby

The brand name of the Grate Gatsby is derived from the famous book The Grate Gatsby, as a rare brand designed for young men, and its product style is as gentlemanly and tough as Gatsby's expression. JSPIE was founded in Japan in 1978 by Mandan Co., Ltd., and it is still today
7 14316
L’Oréal Paris 巴黎欧莱雅

L'Oréal is a leader in the beauty industry, a multinational company headquartered in France and one of the Fortune Global 500 companies. L'Oréal Paris is one of the most recognizable and longest-standing consumer cosmetics brands in the L'Oréal Group, and it is also sold in China
8 14020
Lovefun Lafang

In the fiercely competitive daily chemical industry, Lafang aims at third- and fourth-tier cities and rural areas with its daily chemical brands such as Lafang, Meiduosi, Yujie, etc., and is quite competitive in the mass market, becoming the banner of China's national daily chemical industry, and successfully listed on the A-share market in 2017.
9 12140
Tigi

Titi is one of the most professional salons in the world, with footprints in more than 40 countries and regions on five continents, and was acquired by Unilever in 2009. TIGI has won ten times
10 11445
Maestro

Meitao was founded at the end of the last century, when there were not many domestic modeling brands, and the shaping mousse was criticized for its poor shaping ability and easy to produce white shavings. At the beginning of its establishment, Meitao launched the styling gel, which was very popular and became the leading brand of styling products in China in one fell swoop. beauty
11 10740
Schwarzkopf 施华蔻

Founded in 1989, Schwarzkopf is also a brand with the same name as its founder, and currently holds 7,600 hairdressing patents, and the classic black head logo is spread in more than 150 countries around the world, becoming a global brand
12 7868
SYOSS Silk

Silk is also a hair brand that has come out of a professional salon and has always been a slogan for giving all Asian hair a professional treatment. In 2008, Silk Fortune entered the European market and became the most successful new brand in the hair care field at that time. In 2011, Silk Yun entered the middle

Brand Leaderboard Recommendation

▸
Shampoo brand rankings
▸
Conditioner brand rankings
▸
Hair care essential oil brand rankings
▸
Styling gel brand rankings
▸
Hair wax and clay brand rankings
▸
Hair clipper brand rankings
▸
Ranking of hair growth serum brands
▸
Hair dye brand rankings
▸
Mousse brand rankings
▸
Hair mask brand rankings
▸
Hair straightening cream/perm brand rankings
▸
Elastin brand rankings
▸
Ranking of wig brands
▸
Ranking of hair accessories brands
▸
Straightening/curling iron brand rankings
▸
Setting spray brand rankings
▸
Dry cleaning spray brand rankings

2025 Styling Gel Brand Rankings

Sebastian 塞巴斯汀 United States

Tigi United States

Wella Germany

Maestro Hubei

Schwarzkopf 施华蔻 Germany

Gatsby Japan

L’Oréal Paris 巴黎欧莱雅 France

SYOSS Silk Japan

VS Sassoon 沙宣 United States

Decolor Guangdong

VETES Vites chekiang

Lovefun Lafang Guangdong

The brand is on the list

Fill in the information

The advantage of the brand on the list

1. Best presentation

2. Brand exposure

3. Accurate users