Wella Germany
Founded in Germany in 1880, the Wella brand is a multinational company specializing in special products for hair salons, with annual sales of more than 3.4 billion euros, and was acquired by Procter & Gamble in 2004. Goldman Sachs estimates that Wella is the second-largest hair dye company in Europe, with a market share of 24%. Wella entered the Chinese market in the 80s of the last century and was the first Western hairdressing company to enter China. Wella's price is the highest in its class, as the so-called penny price is worth the goods, its mousse has strong shaping ability, long time, and natural effect. Hair salon-grade mousse products are ideal for high-end consumer groups. ...