List of product brands > Personal care > Hair care > Hair wax and mud > Hair wax and clay brand rankings Updated: 2025-02-21

2025 Hair Wax Clay Brand Ranking

[2025 Hair Wax Clay Brand Ranking] Relying on the big data of the whole network, according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of hair wax and hair clay brands (in no particular order): Schwarzkopf, Sebastian, Tigi, Gatsby, Wella, uno, VS Sassoon, L'Oréal Paris, Maestro Meitao, SYOSS, VETES, if you are looking for hair wax and clay, what brand is good? The ranking list of this wax hair clay brand is for your reference only.

TOP.1

Schwarzkopf 施华蔻 Germany

Schwarzkopf's German name means black head. The company, which came out of a small cosmeceutical and perfume shop in Berlin, now has 7,600 hair patents and the iconic black head logo in more than 150 countries around the world, making it one of the world's top three hair product manufacturers. In the field of shampooing, Schwarzkopf invented the first bottle of liquid shampoo, creating the prototype of modern shampoo; In the field of styling, Schwarzkopf invented the cold perm technique and introduced the first hair styling agent. Although it only entered China in 2004, Schwarzkopf's penetration rate is quite fast, and by 2017, it has been the champion of Tmall hairdressing brands for 6 consecutive years on Double 11, especially this year in the perm and hair coloring category, and the first place in the hair styling category. It has won the hearts of women in the field of washing and care, and it is also favored by men in the field of styling. Hair wax was actually born very early, first appeared in the Gaul tribe during Julius Caesar's time, and the popularity of hair wax in modern times is due to the admiration of English gentlemen in the 19th century. Traditional hair wax is a simple mixture of mineral oil and paraffin wax, which tends to cause a greasy feeling. Schwarzkopf's hair...

1

Score

90

popularity

14772
TOP.2

Sebastian 塞巴斯汀 United States

In the United States in the 70s of the 20th century, rock music and disco were popular, and people emancipated themselves and showed off their individuality. Sebastian was born in this context, which is in line with people's pursuit of individuality. Sebastian invented the world's first curling iron, the first true styling spray hairspray and the first styling treatment. Today, under Procter & Gamble, Sebastian is a true ace in the world of hair styling, loved by Hollywood stars and international fashion week stylists. Sebastian does not strictly distinguish between wax and sludge, but in terms of composition, it is more inclined to mud, adding ingredients such as kaolin, bentonite, and quartz to reduce friction and viscosity. While regular hair wax clay often requires a setting spray to further set it, Sebastin's clay can hold for hours due to the proper use of film-forming polymers. Sebastian only has four hair waxes and clays. Among them, the free-wheeling mud is based on petroleum jelly, and kaolin and silica are added to make it light and delicate concrete, with good durability, and can be remodeled...

2

Score

87

popularity

9750
TOP.3

Tigi United States

Founded in 1963 by a pair of British brothers, TONIGUY now has nearly 500 professional salons in nearly 50 countries around the world. Tigi is from TonyGuy, who won the world's top hairstyle art creation group ten times, and was acquired by Unilever in 2009. Tigi's hair wax clay is divided into two series: Bed Head and Bed Head for Man. Bed Head for Man is specially designed for men, there are not many products, and there is only one cool baby matte hair wax, which is more decent, with beeswax, carnauba wax and other natural waxes as the main ingredients, which are more flexible than mineral waxes and have medium styling power. As Tigi's flagship collection, the Bed Head has a more outstanding design. Hair wax has always given the impression of staying in a jar, and Bed Head's hair wax stick design breaks the limit. Housed in lipstick-like packaging, the Bed Head Wax Stick is ready to use and doesn't need to melt on your hands and can be applied directly to strands, making it ideal for dealing with shredded hair, but not for overall styling. It is worth mentioning that the Japanese skincare brand Youtianlan has also launched a similar hair breaking styling cream, which is quite popular in Japan, but the sense of use is slightly more ...

3

Score

85

popularity

18572
TOP.4

Gatsby Japan

In the mid-to-late nineties of the last century, domestic mousse was gradually replaced by styling gel because of poor styling effect and easy to produce white shavings. In Japan, this role is played by modified hair waxes. In 1994, hair wax began to be used in beauty salons in Japan, and magazines began to introduce it, and hair wax gradually became popular, once accounting for 10% of the market share of Japanese women's hair products. Today, you can still see a lot of hair wax at the Cosme Awards. When it comes to hair wax and clay, Japanese brands have more say. Founded in Japan in July 1978 by Mandan Co., Ltd., JSPIE is one of the few personal care brands specifically designed for men, and it is also more professional in products that are mostly used by men, such as hair wax and hair clay. Each of its styling products is meticulously labeled with the right length, with the higher the index, the higher the shine and hold. In terms of labeling, JSPIE is the most detailed and comprehensive brand on the market. There are three series of JSPI's hair waxes, all of which are watery and oily, with a soft texture, easy to style and easy to clean. Because the paste is biased...

4

Score

83

popularity

7524
TOP.5

Wella Germany

Wella didn't start out as a hair dye or conditioner, but started as a wig manufacturer before turning to perms and other hair products after 1924. Today, Wella is the second largest hair dye company in Europe, with annual sales of more than 3.4 billion euros, and its hair dye products have a market share of 24% in Europe, second only to L'Oréal. Wella was the first Western hairdressing company to enter China, and since signing a joint venture agreement with Tianjin Daily Chemical Factory in 1981, Wella has gradually introduced international perm and hair coloring products to the Chinese market. However, although it is also a German brand, Wella's positioning of hair wax and hair clay is not as clear as Schwarzkopf's, and there are fewer products. There is only one sub-color hair clay on sale in China, and other products need to be purchased. Although the name is subcolor, the matte hair clay is not completely matte because of the addition of mica. Mica has a satin sheen and is often used as a pearlescent pigment in cosmetics, and when added to hair clay it can add a subtle shine to hair. The matte hair mud does not contain water, the paste is hard, and the addition of kaolin and bentonite makes it not greasy. In terms of use, it is more sticky after rubbing...

5

Score

80

popularity

17284
TOP.6

a 吾诺 Japan

The positioning of Wunuo is actually similar to that of Jieshipai, which is a male personal care brand under Shiseido, and its positioning is mid-to-high-end. Wunuo's product strength is not inferior, but in China due to the confusion of business philosophy and brand positioning, it failed to make a name for itself and gradually withdrew from the Chinese market. In Japan, Uno was so popular that it was once so popular that it was out of stock. Different from the skin, the moisture in human hair only accounts for 5%~10%, if the external environment is humid, too much moisture will make the hair cuticle open, become rough and uneven, and it is easy to increase the weight of the hair to make it flat and shapeless. Uno hair wax is enriched with moisturizing factors such as vitamin E and collagen to nourish the hair, and maltitol, silica and other ingredients are used to absorb moisture and reduce stickiness. Uno's hair wax, like the Jess Pie, indicates the length of hair that is suitable for use. For different hair lengths, medium and long hair can use a thicker texture to make it softer, while short hair needs light muddy wax to look voluminous. EX Hard is a collaboration between Wuno and the well-known anime "Dragon Ball Z" in 2018.

6

Score

78

popularity

6973
TOP.7

VS Sassoon 沙宣 United States

Vida Sassoon is a leading figure in the hairdressing world, and he has changed people's perception of hairstyles to a certain extent, freeing people's hair from hard hairspray. Vida Sassoon also improved the Bobo head to make it more streamlined and capable, which is still popular today. Sassoon, which bears his name, has always appeared in a professional brand tonality with a complete range of categories. Sassoon divides the hairdressing process into four steps: washing, priming, shaping, and lifting, mainly washing and care products, which are slightly inferior in the degree of specialization of styling products, but the quality is not far behind. There are only three types of hair clay hair wax, and the performance is remarkable, especially the two hair clay models are very popular. Inheriting the oil-based characteristics of traditional hair waxes, mineral oil and microcrystalline wax are used as the main ingredients, which retain a strong styling effect and make coarse and hard hair obedient. The addition of bentonite and talcum powder reduces the greasy feeling of the mud. The staying power of the clay is comparable to that of the Jetpie Radical Wax, but it is not as easy to clean as the water-based wax of the latter. The sculptural voluffy hair wax is an oil-in-water ingredient...

7

Score

75

popularity

13762
TOP.8

L’Oréal Paris 巴黎欧莱雅 France

L'Oréal Paris is one of the most recognizable and longest-standing consumer cosmetics brands in the L'Oréal Group, and it is also the one with the highest sales volume in China. In 2018, L'Oréal Paris won the second place in the beauty category, ranking seventh among industry brands. L'Oréal started out with hair conditioners and expanded its business to cover all aspects of hair care, including clay hair wax products. L'Oréal Paris Men's Collection has two waxes and a clay with spicy peppermint oil added to give it a slight cooling feeling when rubbed. The texture is relatively thick, especially the mud texture is dry and hard, and it takes a little more time to rub it apart. A variety of spices are added to the product, and the taste is fragrant and transparent. These include allergenic fragrances such as limonene, linalool, citronella, geraniol, etc., which have a certain irritation to breath and skin. The Hong Kong Consumer Council has warned that linalool and citronella may cause contact skin sensitivity. Although hair styling products have less contact with the skin, they are still recommended for people with allergies to avoid them. Avant-garde hair sericin comes from the high-end product line Tria, which doesn't have as many fragrances,...

8

Score

73

popularity

11286
TOP.9

Maestro Hubei

Meitao was founded at the end of the last century, when there were not many domestic modeling brands, and the shaping mousse was criticized for its poor shaping ability and easy to produce white shavings. At the beginning of its establishment, Meitao launched a styling gel, which was very popular and became a representative brand of domestic stereotyped products in one fell swoop. Since the launch of Meitao products, it has ranked first in the AC retail data monitoring for six consecutive years, and is also one of the formulators of the national gel water standard in the light industry industry. Meitao was originally owned by Sibao International in Hubei, China, and has now been acquired by Beiersdorf AG of Germany. Hair wax is not Meitao's specialty, there are only two products. The hair wax continues the moisturizing effect of Meitao, and the formula uses hydrogenated starch hydrolysate and polyethylene glycol in a unique way. Polyethylene glycol is a commonly used humectant and can be found in many cosmetics. Hydrogenated starch hydrolysate is composed of sorbitol, maltitol and reduced oligosaccharides, etc., which are small in molecule, soluble in water, hygroscopic, and have strong moisturizing effect. Meitao's moisturizing effect is well done, but unfortunately the balance of styling power is not enough. The viscosity of the hair wax paste is not...

9

Score

69

popularity

10672
TOP.10

SYOSS Silk Japan

Silk is also a hair brand that has come out of a professional salon and has always been a slogan for giving all Asian hair a professional treatment. In 2008, Silk Essence launched in the European market and became the most successful new brand in the hair care field that year. In 2011, Siyun entered the Chinese market, and with the help of silicone-free shampoo, it gained a lot of sales, and its performance in stereotyped products was also acceptable. Silk contains four types of hair wax, and there is no hair mud. Several hair waxes are very easy to clean, the price is favorable, 85g of hair wax can be obtained for 35 yuan. Among them, the glossy hair wax has the strongest shine and can make you the brightest version of yourself in the crowd. Another powerful hair wax uses beeswax and petrolatum, which has a softer texture, better styling power and natural shine. There are also two hair waxes from the men's series, the main fixative is microcrystalline wax, the texture of microcrystalline wax is not as flexible as beeswax and vegetable wax, and the texture of hair wax is hard, which is more difficult to dig out and spread, especially the hardness of the radical shaping matte hair wax is a little higher. The viscosity of the two hair waxes is not high, the styling power is weak, the fluffy effect is acceptable, and the matte luster is also relatively self-sufficient.

10

Score

67

popularity

17891
TOP.11

VETES Vites chekiang

Vitesse is a relatively young brand, affiliated to Zhejiang Tuoda E-commerce Co., Ltd., mainly engaged in e-commerce business, is an evergreen sales tree of hairdressing and styling products, and achieved the first sales volume of Taobao hairdressing and styling products in 2017. Vitesse is oriented to men, the style is more capable, the product packaging has a lot of references, and the style is not high. The quality of the product itself is relatively reliable, the price is cheap, the price of hair wax is 12-30 yuan more, and the capacity is large, so it is recommended to consumers with low budgets. Vitesse has a number of flagship stores on e-commerce platforms, which is very convenient to buy. Vitesse hair waxes are water-soluble and easy to clean. Matte strong sculpting hair wax is the most popular, the taste is fragrant and pleasing, the paste is not very delicate, it is not easy to spread, and there will be some small white particles when rubbing. The viscosity is relatively high, and the molding force is medium. When using, the dosage should be controlled, and it is easy to whiten if there is more. It should be noted that the hair wax seal has a layer of aluminum film, and the edges are sharp, which is easy to scratch the fingers, so be sure to pay attention when opening the seal. Hair coloring wax is actually not new, its ingredients are much safer than colorants, will not cause serious damage to the hair, meet...

11

Score

62

popularity

24447

Brand Included Brand Claim

List of related product brands

Top hair wax and clay brands

1 24447
VETES Vites

Vitesse is a relatively young brand, affiliated to Zhejiang Tuoda E-commerce Co., Ltd., mainly engaged in e-commerce business, is an evergreen sales tree of hairdressing and styling products, and achieved the first sales volume of Taobao hairdressing and styling products in 2017. Vitesse is oriented towards men and has a more style
2 18572
Tigi

Founded in 1963 by a pair of British brothers, TONIGUY now has nearly 500 professional salons in nearly 50 countries around the world. Tigi is from TonyGuy, who won the world's top hairstyle art creation group ten times, and was acquired by Unilever in 2009. Tigi's hair wax is a hair clay part
3 17891
SYOSS Silk

Silk is also a hair brand that has come out of a professional salon and has always been a slogan for giving all Asian hair a professional treatment. In 2008, Silk Essence launched in the European market and became the most successful new brand in the hair care field that year. In 2011, Silk Yun entered
4 17284
Wella

Wella didn't start out as a hair dye or conditioner, but started as a wig manufacturer before turning to perms and other hair products after 1924. Today, Wella is the second largest hair dye company in Europe, with annual sales of more than 3.4 billion euros in hair coloring products
5 14772
Schwarzkopf 施华蔻

Schwarzkopf's German name means black head. Born out of a small cosmeceutical perfume shop in Berlin, the company now holds 7,600 hair patents and the iconic black head logo in more than 150 countries around the world, making it one of the world's top three hair product manufacturers
6 13762
VS Sassoon 沙宣

Vida Sassoon is a leading figure in the hairdressing world, and he has changed people's perception of hairstyles to a certain extent, freeing people's hair from hard hairspray. Vida Sassoon also improved the Bobo head to make it more streamlined and capable, which is still popular today. In his name
7 11286
L’Oréal Paris 巴黎欧莱雅

L'Oréal Paris is one of the most recognizable and longest-standing consumer cosmetics brands in the L'Oréal Group, and it is also the one with the highest sales volume in China. In 2018, L'Oréal Paris won the second place in the beauty category, ranking among industry brands
8 10672
Maestro

Meitao was founded at the end of the last century, when there were not many domestic modeling brands, and the shaping mousse was criticized for its poor shaping ability and easy to produce white shavings. At the beginning of its establishment, Meitao launched a styling gel, which was very popular and became a representative brand of domestic stereotyped products in one fell swoop. Made in Meitao
9 9750
Sebastian 塞巴斯汀

In the United States in the 70s of the 20th century, rock music and disco were popular, and people emancipated themselves and showed off their individuality. Sebastian was born in this context, which is in line with people's pursuit of individuality. Sebastian invented the world's first curling iron, the first true
10 7524
Gatsby

In the mid-to-late nineties of the last century, domestic mousse was gradually replaced by styling gel because of poor styling effect and easy to produce white shavings. In Japan, this role is played by modified hair waxes. In 1994, hair began to be used in Japan, mainly in beauty salons
11 6973
a 吾诺

The positioning of Wunuo is actually similar to that of Jieshipai, which is a male personal care brand under Shiseido, and its positioning is mid-to-high-end. Wunuo's product strength is not inferior, but in China due to the confusion of business philosophy and brand positioning, it failed to make a name for itself and gradually withdrew

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2025 Hair Wax Clay Brand Ranking

Schwarzkopf 施华蔻 Germany

Sebastian 塞巴斯汀 United States

Tigi United States

Gatsby Japan

Wella Germany

a 吾诺 Japan

VS Sassoon 沙宣 United States

L’Oréal Paris 巴黎欧莱雅 France

Maestro Hubei

SYOSS Silk Japan

VETES Vites chekiang

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