Shanghai Meilin (Meilin Zhengguanghe), formerly known as Shanghai Meilin Canned Food Factory, was founded in 1930, is one of the earliest and most famous canned food manufacturers in Shanghai, and its Meilin Golden Shield trademark is a classic symbol of the anti-Japanese salvation era, and is still popular among overseas Chinese in Southeast Asia. Merlin has been on the Fortune China 500 list for many years and is one of the few giants in the domestic canned food industry.
Merlin's most classic product is luncheon meat, and its canned luncheon meat is the most widely distributed offline, which can be called "national-level luncheon meat". In addition to the most well-known canned luncheon meat, Shanghai Meilin has developed a large number of canned cooked dishes with Chinese characteristics over the years, such as braised pork ribs, plum cabbage button pork, braised bamboo shoots in oil, four fresh roasted bran, back to the pot meat, etc., which are very rich.
Among all kinds of canned cooked food in Meilin, canned pork is the most varied, and the unit price of each canned pork ranges from 16 yuan to 24 yuan. The canned braised pork is of good quality, the proportion of fat and lean pork belly is moderate, the seasoning is fresh and salty, mainly salty, the fat is loosened, and the lean meat tastes slightly chai. Braised pork is 384g per can, the net content of pork is about 187g, and the proportion of solids is less than 50%, which is much lower than Beidaihe and other quasi-military cans, but the price is also relatively low, the price of a single can of braised pork is 19.9 yuan, and the cost performance is quite good. The canned braised elbow is fat and lean, while the braised button meat and the canned pork are both large pieces of fatty meat, with high fat content, and the fat meat will be crumbled as soon as you sip it, and the taste is more greasy. The taste of braised canned lean meat is relatively simple, which is suitable for consumers who do not like fat and oil, and it is also a suitable way to eat dismantled meat with steamed noodles as a staple food. Consumers in the Northeast may prefer steamed canned pork, seasoned with only onions, salt, white pepper and bay leaves, for a spicy flavor that is suitable for home-cooked stews.
Merlin's canned beef is divided into red stewed beef, tomato stewed beef, carrot roast beef, potato roast beef, steamed beef and other flavors, the average price is 29.9 yuan a can; Among other canned meat, the most brilliant taste should be Sixi meatballs, 12.9 yuan per can of a total of four meatballs, the practice is similar to the lion's head, fat and thin, crispy and tender, slightly elastic, starch content is a lot, but the taste is relatively smooth, the meat is fragrant. Kung Pao diced pork and canned spiced pork taste decent, but not lost.
Merlin also has a small amount of vegan canned food. Honey roasted bran and four fresh roasted bran are the most popular, roasted bran is gluten, Jiangsu and Zhejiang often use it as a cold dish before a meal, the price is low, 354g of four fresh roasted bran is only 9.9 yuan per can. Merlin's roasted bran has a moderate toughness and a sweet and slightly greasy honey roasted bran; The four fresh roasted bran only have enough bamboo shoots, and it is difficult to find the aroma of goldenrod, fungus and shiitake mushrooms, and the bamboo shoots are also old and hard to eat, and the juice is too sour, and the performance is not as good as the honey roasted bran. Canned bamboo shoots stewed in oil are also typical sweet in Jiangsu and Zhejiang, the unit price of 354g is 12.9 yuan, and the bamboo shoots are crisp and tender in comparison, but there are still a few old bamboo shoots in the middle of the stalks, chewing residue, and the oil feeling is heavy. Canned soybeans with honey sauce are the lowest priced of the canned Meilin, with a sweet and sour taste, and are suitable for both Chinese and Western simple meals. In addition, canned eight-treasure rice is also a special product of Meilin, sweet and glutinous, oily and smooth, 350g is priced at 12.9 yuan.
It should be noted that due to historical reasons, the "Merlin" trademark has been jointly owned by Shanghai Merlin and COFCO since 1959. On some e-commerce platforms, there are even two Merlin flagship stores competing against each other. Among the two canned products, Shanghai Merlin's production is better than COFCO Merlin. At present, Shanghai Merlin has adopted a new trademark image, adding the "B2" logo on behalf of Shanghai Merlin on the basis of the old shield trademark, while COFCO Merlin uses the original shield trademark, which consumers should pay attention to identify when purchasing.