Vitasoy Vitasoy Hong Kong
Vitasoy is more international than other soy milk brands in China, with expansion to North America, Singapore, Australia and New Zealand, while in China, Vitasoy has a market share of 40% and can be found in breakfast shops everywhere. In 1940, when Hong Kong was plagued by war and the people were undernourished, Lo Kwee-cheung's Vitasoy came into being, which also marked the re-launch of China's modern soybean milk industry. In 1975, Vitasoy first introduced Tetra Pak packages to Hong Kong, making the product easy to store and transport, and the market continued to expand. Since then, Vitasoy has focused on the beverage market, and in addition to the soy milk brand Vitasoy, there is also the tea brand Vitasoy, both of which have a high reputation in China. In the past two years, with the strength of Doubendou, Yili and Uni-President and other powerful brands into the soy milk industry, the growth rate of Vitasoy's Chinese mainland market has slowed down from nearly 40% in 2017 to less than 10% at present, so Vitasoy can only develop new products to stimulate new consumer demand, such as the healthy addition series launched in 2018, which pays more attention to the nutritional value of soy milk, and the rare taste in the Chinese market in 2019.