2017 can be described as the first year of competition between new and old brands in the soybean milk market, and Joyoung, the industry leader of soybean milk machine, also launched the "bean grinder" ready-to-drink soybean milk. Joyoung, which made a fortune by soybean milk machine, has long been "bundled" with soybean milk, with breakfast shops, corporate canteens, school canteens and other main business positions offline, plus sitting on the Northeast African genetically modified soybean planting base and soybean deep processing base, Joyoung has created an advantageous platform for the whole soybean milk industry chain, so that its single product line of ready-to-drink soybean milk can still have a lot of influence in the soybean milk market. In addition, Joyoung's soybean milk series products have won the title of "2019 Influential Products in the Nutrition and Health Consumer Market".

Joyoung's ready-to-drink soybean milk products are thin, with only two original PET bottles and low-sugar original flavors. Among them, the low sugar original flavor is the same as the positioning of Doubendou, and there are no other food additives except sugar, but its protein content is 3.5g/100ml, and the price is about 3 yuan/250ml, which is more cost-effective than the organic series of Doubendou. The original PET bottle is more focused on taste, adding vegetable oil and food flavor to add soybean milk flavor, because of the high packaging cost, so the price is higher at 5 yuan / 280ml, if it is self-drinking, the cost performance is not high.

Although ready-to-drink soybean milk was launched in the same year, Joyoung's offline distribution capacity is not as good as that of Doubendou and Yili, so there are not many offline purchase channels.