illy Italy
Compared with instant coffee and freshly ground coffee, ready-to-drink canned coffee is popular among white-collar workers and students due to its excellent convenience, and the sales of ready-to-drink coffee in China reached 8 billion yuan in 2017. With so many ready-to-drink coffee options on the market today, illy's ready-to-drink coffee should be the first choice for those with discerning palates. Nowadays, the coffee industry is full of flowers, and in addition to Starbucks, there is another brand that cannot be ignored. Founded in 1933, illy is the world's largest supplier of premium coffee beans, most of which are made from 100% Arabica beans and are sold mainly in high-end restaurants. At the end of the 20th century, illy set up its own plantation in Brazil, where its beans were screened by an electron spectrometer before being sold. illy not only sells roasted coffee beans, instant coffee and ready-to-drink coffee, but also works with cafes to supply them directly, making it a core brand that covers the middle and lower reaches of the coffee value chain. illy has partnered with The Coca-Cola Company to launch four flavors of ready-to-drink coffee issimo, divided into...